Every day we seem to be hearing about new social networks which are focused on non profit causes such as charities, and politics. Sites like Dip Dive, which seems heavily focused on Obama, and indeed seems to have launched the ‘Yes We Can’ viral video, are proving that the viral generation have a thirst for engaging with content which goes beyond games and funny clips. In fact users go as far as submitting essays and articles about the politics behind ‘Iron Man’ the movie. And so here we have another social network that has arrived called SocialVibe. This network allows users to raise money for charity by essentially embedding a pay per click ad on their profiles, however the money goes to chosen charity. It will be interesting to see how this fares against Oxfam UK’s efforts to unite 200 charities behind a single widget to raise money for charities.

Imperial Leisure are proud to have launched our latest online marketing campaign for Green Man Music Festival called Green Poll. Having only been live for two days the campaign has gone truly viral with thousands of visits a day

The campaign strategy was devised using our newly developed social conversation tracking engine. This allowed us to deliver a creative and idea which would hit the right note with festival goers. Imperial Leisure is also undertaking the seeding of the campaign targeting nearly 1000 websites.

Green Poll is a genuine effort to engage with festival and music lovers without the gimmicky and corporate marketing campaigns. It allows bands to register themselves and the public to decide which band will open the festival.

Full case study will be available soon in the mean time you can visit Green Poll now.