Imperial Leisure are proud to have launched our latest online marketing campaign for Green Man Music Festival called Green Poll. Having only been live for two days the campaign has gone truly viral with thousands of visits a day
The campaign strategy was devised using our newly developed social conversation tracking engine. This allowed us to deliver a creative and idea which would hit the right note with festival goers. Imperial Leisure is also undertaking the seeding of the campaign targeting nearly 1000 websites.
Green Poll is a genuine effort to engage with festival and music lovers without the gimmicky and corporate marketing campaigns. It allows bands to register themselves and the public to decide which band will open the festival.
Full case study will be available soon in the mean time you can visit Green Poll now.
The long running online marketing campaign for the next installment of the Batman films resumed today, after it was abruptly halted by the death of Heath Ledger. This was marked by a new edition of the Gotham Times being published publicising an election campaign to be become the district attorney for Gotham, and it looks like a real election will be held at the Gotham Election Board. A striking feature of this campaign has been how long it’s running, and the various ways they have recruited brand advocates, by running contests such as puzzles, giving cell phones which later on get texted with instructions etc. As a result users have been actively enjoying and looking forward to the next installment of the campaign.
Toronto was recently littered with teaser ad posters for a marketing campaign promising a new drug which help parents curb the life ambitions of their kids, and limit free thinking and being individual.Other posters read: “My son used to have his own hopes and aspirations. Now he has mine. Thanks, Obay!” “When Amy started thinking for herself, we had to nip it in the bud with Obay”.The campaign was part of the marketing strategy by University of Western Ontario. Teaser ads tend to work because they make us stop and think and work out the meaning behind the campaign, which gives us a sense of accomplishment. When the product is eventually revealed consumers pay attention.
Last summer, a teaser trailer for an untitled movie in which Manhattan was attacked by an unseen force drew widespread international speculation, ultimately building such a powerful buzz that the film - later revealed to be Cloverfield - opened in January 2008 to record-breaking box office numbers.But the marketing gambit doesn’t guarantee success. But the marketing gambit doesn’t guarantee success. In 2007, a video of a bride cutting off her hair in a pre-wedding fit drew 12 million views on YouTube. When SunSilk the product behind the campaign revealed its involvement two weeks after the Canadian clip was uploaded the buzz abruptly stopped.
Consumers stop caring pretty quickly once the mystery is revealed. And hence planning the mechanics of teaser / buzz campaigns is a real fine art to get right.Though a wide array of organisations such as Scientologists and anti-pharmaceutical lobbyists have been widely named as suspects in the Obay whodunit, despite being clustered in eastern Canada, The Colleges of Western Ontario have gained national / international attention online.
We love the Adidas Originals viral campaign. Users are given a $100K budget to create their own festival at their own venue, and book their own bands. The creator of the festival which receives the most visitors, wins tickets to the Adidas Originals festival.
It is great to see brands doing original online marketing, where the user truly becomes the content distributor. In this example the users are sending the links and blogging about the festivals they have created because they want to win.
Yunus is joining a panel on the future of advertising at the London Short Film Festival on Thursday 10th January. Here’s more info; Curzon Soho bar (free entry) Howling Feedback 4: Rushes presents The Future of Advertising
With a DIY aesthetic flooding the promo world, is YouTube dictating advertising? Does the death of virals mean the rise of serials? Now commercials and short films are increasingly merging, colliding and hybridising, where’s it all heading? And how can you get a piece of the action? As the Rushes Soho Short Film Festival rebrands its Title Sequences and Idents category to become the Broadcast Design Award, festival director Joe Bateman reflects on current trends in advertising format and content with guests from Imperial Leisure and Film Friends Forever. Plus Eoghan Kidney, who’s StreamLounge will be in the ICA bar later tonight.
Following Google’s recent review where sites featuring paid for links have seen a decrease in their page rank overnight, Tech Crunch is reporting that Pay Per Post bloggers are now suffering a similar fate. Selling links from high page ranking websites has been popular practise to increase a sites positioning in google search results. Google took action on this as they claimed this pollutes the quality of search engine results. Pay Per Post and their bloggers who publish sponsored posts are now suffering a similar fate where their page ranks in some cases are being reduced to zero.
Toronto was recently littered with teaser ad posters for a marketing campaign promising a new drug which help parents curb the life ambitions of their kids, and limit free thinking and being individual.Other posters read: “My son used to have his own hopes and aspirations. Now he has mine. Thanks, Obay!” “When Amy started thinking for herself, we had to nip it in the bud with Obay”.The campaign was part of the marketing strategy by University of Western Ontario. Teaser ads tend to work because they make us stop and think and work out the meaning behind the campaign, which gives us a sense of accomplishment. When the product is eventually revealed consumers pay attention.
