End of Advertising as We Know It
IBM has just published a study forecasting greater disruption for the advertising industry in the next five years than occurred in the previous 50. This is no news flash to most of us, but it makes interesting reading. The report observes four change drivers tipping the advertising industry balance of power: control of attention, creativity, measurement, and advertising inventories. You can have view the 'End of Advertising as We Know It" here.
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