How Florida used social media to increase tourism during the oil spill
When disaster strikes knowledge is power. State of Florida deployed a social media campaign with a microsite, Florida Live, as the central component to respond to the crisis in real time and talk about how the spill is affecting the area - or rather not affecting it. The result was tourism actually increased statewide last quarter, up 3.4% from the same time last year. Slideshow on the right details a case study from the agency who deployed the campaign. Original story on CNN Fortune.
Imperial Leisure is a creative communications agency specialising in viral marketing, digital and social media. We help our clients deliver the right message to the right audience. We'd love to hear from you so do drop us a line or follow us on Twitter.
Post new comment
No comments yet