The Dark Knight Viral Marketing starts back up following death of Heath Ledger

The long running online marketing campaign for the next installment of the Batman films resumed today, after it was abruptly halted by the death of Heath Ledger. This was marked by a new edition of the Gotham Times being published publicising an election campaign to be become the district attorney for Gotham, and it looks like a real election will be held at the Gotham Election Board. A striking feature of this campaign has been how long it's running, and the various ways they have recruited brand advocates, by running contests such as puzzles, giving cell phones which later on get texted with instructions etc. As a result users have been actively enjoying and looking forward to the next installment of the campaign.