The long running online marketing campaign for the next installment of the Batman films resumed today, after it was abruptly halted by the death of Heath Ledger. This was marked by a new edition of the Gotham Times being published publicising an election campaign to be become the district attorney for Gotham, and it looks like a real election will be held at the Gotham Election Board. A striking feature of this campaign has been how long it’s running, and the various ways they have recruited brand advocates, by running contests such as puzzles, giving cell phones which later on get texted with instructions etc. As a result users have been actively enjoying and looking forward to the next installment of the campaign.

Tags: batman., online marketing, viral campaign

Imperial Leisure create award winning and engaging content, plan online marketing/viral stratety and deliver measurable successful results.

You can see more of our work in the Our Work section of our site and you can get in touch with us by email hello*at*imperialleisure.com or by phoning +44 (0) 207 729 2230.

This entry was posted on Thursday, March 27th, 2008 at 1:06 pm and is filed under Marketing, Viral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.