We love the Adidas Originals viral campaign. Users are given a $100K budget to create their own festival at their own venue, and book their own bands. The creator of the festival which receives the most visitors, wins tickets to the Adidas Originals festival.

It is great to see brands doing original online marketing, where the user truly becomes the content distributor. In this example the users are sending the links and blogging about the festivals they have created because they want to win.

Tags: adidas, campaign, Marketing, online, originals, viral

Imperial Leisure create award winning and engaging content, plan online marketing/viral stratety and deliver measurable successful results.

You can see more of our work in the Our Work section of our site and you can get in touch with us by email hello*at*imperialleisure.com or by phoning +44 (0) 207 729 2230.

This entry was posted on Friday, February 8th, 2008 at 12:07 pm and is filed under Marketing, Viral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.