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How many Jaffa oranges to power an iPhone?

Thursday, February 11, 2010 - 12:34
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Our latest viral film. If you fancy an orange juice do pop round - we've got loads! :) Read more

LIPDUB - I Gotta Feeling

Sunday, November 1, 2009 - 10:28
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Great video demonstrating how content is much more compelling, and genuine when it unites a community. Read more

Every so often we are reminded of the successful appeal of the nonsensical, which in itself is a reminder of how we make decisions based on emotion rather than logic. And so well done to Ray Ban for claiming the cool space with their "cool" virals. Read more

The Dark Knight Viral Marketing starts back up following death of Heath Ledger

Thursday, March 27, 2008 - 13:06
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The long running online marketing campaign for the next installment of the Batman films resumed today, after it was abruptly halted by the death of Heath Ledger. This was marked by a new edition of the Gotham Times being published publicising an election campaign to be become the district attorney for Gotham, and it looks like a real election will be... Read more

Teaser & Buzz Marketing Campaigns

Tuesday, February 26, 2008 - 14:13
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Toronto was recently littered with teaser ad posters for a marketing campaign promising a new drug which help parents curb the life ambitions of their kids, and limit free thinking and being individual.Other posters read: "My son used to have his own hopes and aspirations. Now he has mine. Thanks, Obay!" "When Amy started thinking for herself, we had to nip it in the bud with Obay".The campaign... Read more

Prada Short Film Viral: Trembled Blossoms

Monday, February 11, 2008 - 20:33
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It's great to see brands like Prada investing in innovative short films to raise their online awareness. This stunning animated short piece first aired at the New York Fashion Week. It's beautiful aesthetics, and confident yet mysterious story makes it a great viral targeted at the trend setters. Visit Prada's website and click on Trembled Blossoms to watch the... Read more

We love the Adidas Originals Festival Viral Campaign

Friday, February 8, 2008 - 12:07
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We love the Adidas Originals viral campaign. Users are given a $100K budget to create their own festival at their own venue, and book their own bands. The creator of the festival which receives the most visitors, wins tickets to the Adidas Originals festival. It is great to see brands doing original online marketing, where the user truly becomes the content distributor. In this example the... Read more

What makes a great viral?

Wednesday, November 28, 2007 - 13:40
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It’s not surprising that these days, all the brands are after a good viral. The cult of the internet video is really kicking off and everyday we all receive new links to clips on video sharing sites. What is surprising is that the definition of a good viral campaign is being confined to video sharing between peers. Hence as a result there’s an assumption that a viral campaign needs to be... Read more

Hot Docs showing Foot Cred

Monday, March 27, 2006 - 19:25
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Hot Docs, Canadian International Film Festival has joined the many film festivals which are showing Foot Cred as part of their programme. Sweet. Read more

Foot Cred showing at South by Southwest festival

Saturday, March 18, 2006 - 21:19
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The short film,"Foot Cred", we directed for Channel 4 which has already toured the world with onedotzero and Resfest, is now also being shown at the world renowned South by Southwest Festival. So if you're in Austin right now go check it out.... Now. If you bump into any of the Imperial Leisure crew apoligise and say "Hi". First one to spot us... Read more

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