So… WTF is a ‘Gen Z’?
Just when you think you have Millennials all figured out, here comes the next phase of generation-generalisation: the ‘Gen Z’. But never fear. Evolving is as much a part of the industry as any metric or data.
Our Blog
Ramblings from contributors and the team.
The State of Social: July Edition
This month in social - Instagram caused a storm on social media with mixed emotions after they removed likes in over 6 countries and Pinterest launched new resources to help through struggling with their mental health.
The Pros and Cons of Instagram Hiding Likes
Instagram is currently testing hiding likes in several countries. What will this roll out mean for the ubiquitous social sharing platform?
All-new and award-winning My Millennium
We worked closely with the loyalty team in Singapore to revamp Millennium Hotels and Resorts' loyalty programme.
The Essential Social Media Stats of 2019 (So Far)
Social media is a behemoth that’s constantly growing and changing. Read on for everything you need to know about the social media landscape in 2019.
Our Favourite Photo Editing Apps
Whether you’re looking to show off your portfolio, have an app that can do all of your basic edits, or spark some more life into a still image – these are our favourite photo editing apps so far.
The State of Social: June Edition
In this month’s roundup, we’re sharing five new stories to help you keep on top of the ever-evolving social media landscape.
5 Signs You've Got a Big Idea
Advertising is all about big ideas. But how do you know you’ve got one? You check for these key signs.
B2B marketing is human-to-human marketing
If you have the courage to create campaigns that have a soul, you will stand out from the noise.
A beauty playground that’s enough to make you blush
This immersive experience promises tantalising visuals and a sensorial playground with plenty of opportunities for a dreamy Insta moment. And as brands explore the power of the pop-up, understanding the physical and emotional impact on consumers is imperative.