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NER*D Facebook Places Campaign

Thursday, October 28, 2010 - 09:26
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We have just launched a Facebook Places campaign to promote N*E*R*D's new album, Nothing. Similarly to Chery Cole's campaign, fans are encouraged to check in to special billboard posters through Facebook Places. The Facebook Places campaign allows the billboard campaign... Read more

5 Social Media Trends Artists Need To Understand

Sunday, August 29, 2010 - 08:10
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Jonathan Ostrow has guest written a blog post over at hypebot about 5 key trends all musicians should be aware of when promoting themselves through social media.

While the post is not exhaustive it does highlight some important processes such as 'social currency' - how to build an...

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Social networking use among internet users ages 50 and older nearly doubled last year

Saturday, August 28, 2010 - 13:07
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A report published by Pew Internet has found that social media use amongst ages of 50+ has nearly doubled last year.

Delving into the study in more detail brings up some interesting reasons as to why social media is becoming more favourable with the older generations. Below are some interesting...

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How Florida used social media to increase tourism during the oil spill

Saturday, August 28, 2010 - 12:37
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When disaster strikes knowledge is power. State of Florida deployed a social media campaign with a microsite, Florida Live, as the central component to respond to the crisis in real time and talk about how the spill is affecting the area - or rather not affecting it. The result was tourism actually increased statewide last... Read more

How to get retweeted on Twitter

Tuesday, August 24, 2010 - 10:39
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Here's a short presentation on why retweets on Twitter matter and how to get retweeted. (Best viewed full screen)

Have we missed anything out? Let us know in the comments!

Encouraging actions in Social Media

Thursday, July 22, 2010 - 11:07
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We already know the phrase "Actions speak louder than words" - what we do says a lot about our personality to others. The following experiment demonstrates this concept very clearly.

Freakanomics author Stephen J.Dubner...

Social media can turn good advertising bad

Friday, July 16, 2010 - 14:31
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Research from The University of Melbourne suggests that the sentiment of conversations towards a brand in social media can have a dramatic effect on its advertising efforts.

Results showed that consumers were more likely to perceive an otherwise brilliant ad as sinister and deviant if they have been exposed to...

5 Important steps to consider before you launch a social media campaign

Tuesday, July 13, 2010 - 07:27
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We often receive enquiries asking us what we can do for our potential clients with social media. While there's a multitude of things we can do, it is almost impossible to answer that question without understanding what our clients needs and wants. So here are six brief steps you should consider before you engage in a social media campaign.

1) Define your objectives

Deciding...

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5 social media steps to consider before you launch your campaign

Green Poll Finals Tonight, 8th July 2010, at The Monarch

Thursday, July 8, 2010 - 08:44
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Green Man Festival's search for the band to open the festival, Green Poll, is coming to a conclusion tonight at The Monarch in Camden, London. 5 bands will battle live in front of four judges from the industry; John Pearson from BBC6 Music, Stephen Bass from Moshi Moshi records, Simon Raymond from Bella Union, and Phil Alexander...

Brands and Contexts in Social Networks

Friday, May 28, 2010 - 11:08
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First of the privacy nightmares with major social networks began with Facebook’s ambitious project Facebook Beacon Facebook’s grand idea was to link up leading ecommerce websites such as eBay and amazon, with the personal space of user profiles in Facebook. So eBay can distribute listings through the newsfeed of a user who has... Read more

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