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5 Social Media Trends Artists Need To Understand
Jonathan Ostrow has guest written a blog post over at hypebot about 5 key trends all musicians should be aware of when promoting themselves through social media.While the post is not exhaustive it does highlight some important processes such as 'social currency' - how to build an... Read more
Social networking use among internet users ages 50 and older nearly doubled last year
A report published by Pew Internet has found that social media use amongst ages of 50+ has nearly doubled last year.Delving into the study in more detail brings up some interesting reasons as to why social media is becoming more favourable with the older generations. Below are some interesting... Read more
How Florida used social media to increase tourism during the oil spill
When disaster strikes knowledge is power. State of Florida deployed a social media campaign with a microsite, Florida Live, as the central component to respond to the crisis in real time and talk about how the spill is affecting the area - or rather not affecting it. The result was tourism actually increased statewide last... Read moreUnderstanding Private Browsing
All modern browsers now include functionality to browse the web privately. When switched on the browser does not keep any records such as cookies or browsing history on your computer. Firefox conducted a test pilot study to better understand how private browsing is used. Interestingly they found activity surged at: lunch, after school / work, after dinner, late night. Unfortunately the...
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How to get retweeted on Twitter
Here's a short presentation on why retweets on Twitter matter and how to get retweeted. (Best viewed full screen)
Have we missed anything out? Let us know in the comments!
Read moreLovebox - Expect the unexpected
Narratives involving communal experiences are somehow exceptionally compelling.
Read moreEncouraging actions in Social Media
We already know the phrase "Actions speak louder than words" - what we do says a lot about our personality to others. The following experiment demonstrates this concept very clearly.
Freakanomics author Stephen J.Dubner...
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Social media can turn good advertising bad
Research from The University of Melbourne suggests that the sentiment of conversations towards a brand in social media can have a dramatic effect on its advertising efforts.
Results showed that consumers were more likely to perceive an otherwise brilliant ad as sinister and deviant if they have been exposed to...
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5 Important steps to consider before you launch a social media campaign
We often receive enquiries asking us what we can do for our potential clients with social media. While there's a multitude of things we can do, it is almost impossible to answer that question without understanding what our clients needs and wants. So here are six brief steps you should consider before you engage in a social media campaign.1) Define your objectives
Deciding... Read more
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