+44 (0) 207 729 2230
Email us
Email us
Blog
Lovebox - Expect the unexpected
Narratives involving communal experiences are somehow exceptionally compelling.
Read moreAn anthropological introduction to YouTube
An excellent talk by Prof Wech about YouTube and its development as a medium. Very interestingly the talk later covers the idea of context collapse, and identity crisis on youtube . Very relevant to the privacy woes of Facebook (Blog post on that coming up shortly) Read moreHow many Jaffa oranges to power an iPhone?
Our latest viral film. If you fancy an orange juice do pop round - we've got loads! :) Read moreLIPDUB - I Gotta Feeling
Great video demonstrating how content is much more compelling, and genuine when it unites a community. Read moreRay-Ban Virals
Every so often we are reminded of the successful appeal of the nonsensical, which in itself is a reminder of how we make decisions based on emotion rather than logic. And so well done to Ray Ban for claiming the cool space with their "cool" virals. Read moreThe Dark Knight Viral Marketing starts back up following death of Heath Ledger
The long running online marketing campaign for the next installment of the Batman films resumed today, after it was abruptly halted by the death of Heath Ledger. This was marked by a new edition of the Gotham Times being published publicising an election campaign to be become the district attorney for Gotham, and it looks like a real election will be... Read moreTeaser & Buzz Marketing Campaigns
Toronto was recently littered with teaser ad posters for a marketing campaign promising a new drug which help parents curb the life ambitions of their kids, and limit free thinking and being individual.Other posters read: "My son used to have his own hopes and aspirations. Now he has mine. Thanks, Obay!" "When Amy started thinking for herself, we had to nip it in the bud with Obay".The campaign... Read more
Prada Short Film Viral: Trembled Blossoms
It's great to see brands like Prada investing in innovative short films to raise their online awareness. This stunning animated short piece first aired at the New York Fashion Week. It's beautiful aesthetics, and confident yet mysterious story makes it a great viral targeted at the trend setters. Visit Prada's website and click on Trembled Blossoms to watch the... Read more
We love the Adidas Originals Festival Viral Campaign
We love the Adidas Originals viral campaign. Users are given a $100K budget to create their own festival at their own venue, and book their own bands. The creator of the festival which receives the most visitors, wins tickets to the Adidas Originals festival. It is great to see brands doing original online marketing, where the user truly becomes the content distributor. In this example the... Read more
What makes a great viral?
It’s not surprising that these days, all the brands are after a good viral. The cult of the internet video is really kicking off and everyday we all receive new links to clips on video sharing sites. What is surprising is that the definition of a good viral campaign is being confined to video sharing between peers. Hence as a result there’s an assumption that a viral campaign needs to be... Read more
Imperial Leisure Ltd Company No. 5953160 Registered in England.
Main Office 22 Coronet St London N1 6HD Tel: +44(0)207 729 2230
Privacy Policy Terms And Conditions
Main Office 22 Coronet St London N1 6HD Tel: +44(0)207 729 2230
Privacy Policy Terms And Conditions