Clare Maguire Advocacy Campaign

We developed an advocacy campaign for Clare Maguire, encouraging her core fans to talk about her new album to their friends.

The campaign employs a simple but powerful incentive encouraging fans to invite their friends to the Clare Maguire page and watch her video. The fan who can invite the most friends gets to spend a day with Clare. We used Facebook Connect to allow fans to register with a single click and invite their friends through Facebook.