Clare Maguire Advocacy Campaign

We developed an advocacy campaign for Clare Maguire encouraging her core fans to talk about advocate the new album to their friends. The campaign employs a simple but powerful incentive encouraging fans to invite their friends to the Clare Maguire page and watch her video. The fan who can invite the most friend gets to spend a day with Clare. We used Facebook Connect to allow fans to register with a single click and invite their friends through Facebook.