Ellie Goulding Advocacy Campaign

We developed an advocacy campaign for Ellie Goulding which incentivised Ellie's core fans and their friends to vote for her at the Brits. We offered a simple but very powerful mechanic - invite the most friends to vote to spend a day with Ellie. We built the campaign as a Facebook application and used its built in social sharing mechanisms to enable the fans to spread the campaign to their peers with ease. The campaign allowed us to identity the loyal fans and reward them accordingly.