Jaffa Oranges Viral

How Many Oranges Do You Need to Power an Iphone?

We created a viral video to increase awareness of Jaffa brand of oranges amongst 16-30 year olds worldwide. The film is based on the premise of fruit batteries which can power low current devices such as digital clocks and LEDs. We pushed this concept to its extreme and find out how many oranges we would need to power an Iphone, a device very popular amongst our audience.

Results

The viral has been picked up by press worldwide and has generated over 400,000 views.