Tekken 6 Social Media Campaign

We created a social media campaign encompassing viral videos and Twitter to promote the latest release in the massive fighting game franchise Tekken 6.

Viral Films

We produced two viral films painting vignettes of the everyday and personal battles that make or break people.The films are shot on high-speed Phantom cameras operating at 3,000 fps. You can watch them through the player on the right.

Tekken Talk World’s First Fighting Game for Twitter

We created the first fighting game for Twitter by adapting the “King of the Iron Fist Tournament” to take place over twitter. The premise of the game was that players would fight each other using names of moves across twitter instead of joysticks.

We built the front-end using the open source CMS Drupal which was plugged into a custom Twitter engine built with Java.

Results

Since launch the viral films have been viewed more than 2,000,000 times world wide while the Tekken Talk app received over 150,000 page views from 67,000 visitors.