Maintained Relationships on Facebook

Folks at overstated ran a sample study with random users which discovered that an average user with 120 friends on facebook maintains relationships with around 15 people. Perhaps even more importantly there is more one way communication than reciprocal communication due to the stories being published on the news feed. All the more reason to ensure your brands message gets across clearly in the news feed. To find out more about how they undertook the study, and what the terms mean visit their website