Android devices dominating UK and worldwide markets

Kantar recently released figures on Android and iOS' popularity around the world. Kantar tracks sales of handsets across key markets on a 12-week rolling cycle, basing its figures on over 1 million interviews across Europe and 240,000 in the U.S. The survey also took into account the...

British adults spending more money online than anyone else in Europe

Recently, Forrester released a report about the online spending habits of adults in the five largest European economies: France, Germany, Spain, Italy and the UK. The findings are based on a survey of 22,000 people over the first three months of 2013.

The research revealed that UK adults spend the most money...

Twitter mobile use up, desktop use down

Recently, Strategy Analytics released a report on how users are accessing and using Twitter. The study, entitled ‘Social Network Profile: Who Uses Twitter?’ analysed which devices were used to tweet. The study included 6,500 people in the US and Europe....

Facebook launches ‘Partner Categories’ to help brands target specific user groups

Last week, Facebook launched ‘Partner Categories’, a feature that will help brands target Facebook users who are more likely to be interested in their products. The targeting feature will be available for both mobile and desktop ads.

What are ‘Partner Categories’? 

‘Partner Categories’ enables marketers to target their advertisements...