Twitter rolls out new profile pages

Thursday, April 24, 2014 - 15:48 Comments
At the start of April Twitter revealed a totally redesigned Twitter profile so that you can ‘show the world who you are’. 

How do the new profiles work?

Initially, only new users and a handful of celebrities such as...

Read more

Facebook allows competitions to run on Timelines

Wednesday, September 4, 2013 - 10:11 Comments

Facebook made history a few days ago by allowing competitions to be run on brands' Timelines. 

What are new rules for running Facebook competitions?

Brands can now officially post a status update and ask fans to like/comment on a post for the chance to win a prize. Like/comment features can be used as a voting mechanism and brands can ask fans to...

Read more

Tumblr to roll-out analysis tools to help brands

Friday, August 16, 2013 - 09:27 Comments

Tumblr has announced it will introduce an analysis tool that will help brands gain a better understanding of how their pages are performing on the microblogging platform. 

The move by Tumblr to encourage brands to advertise comes after Yahoo’s...

Read more

Facebook introduces ‘Story Bumping’ and ‘Last Actor’ features to its News Feed algorithm

Tuesday, August 13, 2013 - 12:24 Comments

Facebook has tweaked its News Feed algorithm to include two new features: ‘Story Bumping’ and ‘Last Actor’. The new features aim to show a user more updates in their News Feed that are relevant to them.

What are the new features?

‘Story Bumping’ places popular older stories that may have been missed towards...

Read more

Facebook records best ever fiscal quarter, driven by mobile advertising

Tuesday, July 30, 2013 - 13:30 Comments

Last week, shares in Facebook rose by 28% after the company recorded its best-ever fiscal quarter, pulling in roughly $1.6 billion from advertising

Facebook’s strong showing is largely due to the...

Read more

Facebook relaunches its 'Facebook for Business' page

Monday, July 29, 2013 - 11:53 Comments


Last week, Facebook relaunched its ‘Facebook for Business’ page, making it easier for brands to discover how to achieve their advertising goals on Facebook. The page details the best practices for achieving these goals and offers instructions and help for businesses of all sizes.

The revamped ‘Facebook for Business’ page continues...

Read more

LinkedIn launches ‘Sponsored Updates’ to help brands target users

Friday, July 26, 2013 - 16:35 Comments


On Tuesday, LinkedIn announced the rolling out of ‘Sponsored Updates’ to its service. The new ad platform allows brands to target specific groups of LinkedIn users. The introduction of ‘Sponsored Updates’ is a significant move by LinkedIn, as previous advertisements were largely restricted to users who ‘followed’ a particular company...

Read more

Facebook launches hashtag support for its mobile site

Friday, July 12, 2013 - 12:18 Comments

Last week, Facebook started rolling out hashtag support to its mobile site (m.facebook.com) along with ‘related hashtags’ to its service. The move marks a further development following Facebook’s introduction of hashtags to their desktop site....

Read more

Twitter launches TV ad targeting

Tuesday, May 28, 2013 - 13:16 Comments

Twitter have just launched TV ad targeting to help marketers coordinate Twitter ads with TV ads.

According to the company, Twitter is becoming a “fundamental part of how TV is measured” - 32 million people in the US tweeted...

Read more

Pinterest introduces ‘more useful’ pin types for branded content

Monday, May 20, 2013 - 13:39 Comments

This morning, Pinterest announced changes to ‘pinning’ that will give users more information about the pins they make on content from partner brands, such as the price and availability of products. Pinterest calls them ‘more useful’ pins, which will be available for users...

Read more