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Instagram rolls out tagging feature ‘Photos of You’, allowing users to tag people and brands

Friday, May 17, 2013 - 12:51
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Yesterday, Instagram rolled out a new feature, ‘Photos of You’, to all users. Instagram users are now able to tag other people and brands in a photo they upload. Only the person who publishes the photo can tag other users/brands. Users receive a notification when they are tagged in...

Facebook video advertisements set to be launched in July

Thursday, May 16, 2013 - 09:53
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Last week, it was reported in the...

Tribeca Film Festival announces the winners of its #6SECFILMS Vine competition

Wednesday, May 1, 2013 - 13:32
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Last week, the Tribeca Film Festival announced the winners of its #6SECFILMS Vine competition. The competition attracted over 400 entries and featured four categories: best genre, best auteur, best animated and best short series.

The competition follows on from artists and...

Will.i.am #willpower Twitter visualisation campaign launch

Thursday, April 25, 2013 - 23:03
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We’ve just launched a digital campaign for will.i.am’s new solo album #willpower. The campaign is a real-time, interactive, 3D visualization that displays the global spread of tweets that mention the hashtag #willpower.

The application collects the tweets and maps them onto a 3D globe. The tweets are animated...

Twitter mobile use up, desktop use down

Thursday, April 25, 2013 - 15:37
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Recently, Strategy Analytics released a report on how users are accessing and using Twitter. The study, entitled ‘Social Network Profile: Who Uses Twitter?’ analysed which devices were used to tweet. The study included 6,500 people in the US and Europe....

Twitter launches ‘Twitter Music’

Friday, April 19, 2013 - 13:08
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Yesterday, Twitter launched its ‘Twitter Music’ site. The launch came after Twitter’s acquisition of ‘We Are Hunted’, a service which scoured the internet (blogs, social media, message boards and BitTorrent) to identify the...

Facebook launches ‘Partner Categories’ to help brands target specific user groups

Monday, April 15, 2013 - 16:18
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Last week, Facebook launched ‘Partner Categories’, a feature that will help brands target Facebook users who are more likely to be interested in their products. The targeting feature will be available for both mobile and desktop ads.

What are ‘Partner Categories’?

‘Partner Categories’ enables marketers to target their advertisements...

Vine: the app challenging brands to connect with their audience in six seconds

Thursday, April 11, 2013 - 13:23
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This week, Vine became the top free app in Apple’s App store in the US. Vine is Twitter’s video-sharing application that allows users and brands to share six-second clips.

Since its launch in late January, Vine...

The new Twitter Cards – what you need to know

Tuesday, April 9, 2013 - 13:28
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Last week, Twitter introduced three new ‘Twitter Cards’: Product, App and Gallery. The Cards expand on Twitter’s existing Summary, Photo and Player Cards. Twitter Cards allow users who tweet links to your content to have a ‘Card’ added to the tweet that’s visible to all of their followers. Twitter Cards are currently being used by more than 10,000 developers...

Twitter refreshes its ‘Twitter for Business’ site to help brands

Wednesday, April 3, 2013 - 16:26
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On Monday, Twitter launched a redesigned business site to help businesses and brands learn how to build a successful presence on the social network. The site offers tips for businesses on how to engage with their customers/audience.

The business site provides content for both new and advanced Twitter business users. The site features a wealth of varied information, from the...