Foot Cred Viral Campaign
Puma States were the trainers to wear amongst the B-Boy crowd in the 1980’s but have since been discontinued. Imperial Leisure identified the need to create awareness of this heritage amongst today’s trend setters and opinion formers.
We developed and directed a short film using the photography of Normksi, a well known B-Boy and trainer collector, with a view to submit it to international film festivals and to get it featured on websites which talk about, art, fashion, films, and generally cool topics.
We developed and directed a short film using the photography of Normksi, a well known B-Boy and trainer collector, with a view to submit it to international film festivals and to get it featured on websites which talk about, art, fashion, films, and generally cool topics.