Foot Cred Viral Campaign

Puma States were the trainers to wear amongst the B-Boy crowd in the 1980’s but have since been discontinued. 

We developed and directed a short film using the photography of Normksi, a well known B-Boy and trainer collector, with a view to submit it to international film festivals and to get it featured on websites which talk about, art, fashion, films, and generally cool topics.

Results

The film was a great success generating a lot media and internet interest. It was screened on Channel 4 and international film festivals including onedotzero world wide, ResFest world wide, South by South West and Raindance. The film on YouTube has received almost 300,000 views.