Foot Cred Viral Campaign

Puma States were the trainers to wear amongst the B-Boy crowd in the 1980’s but have since been discontinued. Imperial Leisure identified the need to create awareness of this heritage amongst today’s trend setters and opinion formers.

We developed and directed a short film using the photography of Normksi, a well known B-Boy and trainer collector, with a view to submit it to international film festivals and to get it featured on websites which talk about, art, fashion, films, and generally cool topics.

Results

The film was a great success generating a lot media and internet interest. It was screened on Channel 4 and international film festivals including onedotzero world wide, ResFest world wide, South by South West and Raindance. The film on YouTube has received almost 300,000 views.