LinkedIn launches ‘Sponsored Updates’ to help brands target users

Friday, July 26, 2013 - 16:35 Comments


On Tuesday, LinkedIn announced the rolling out of ‘Sponsored Updates’ to its service. The new ad platform allows brands to target specific groups of LinkedIn users. The introduction of ‘Sponsored Updates’ is a significant move by LinkedIn, as previous advertisements were largely restricted to users who ‘followed’ a particular company...

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Facebook launches hashtag support for its mobile site

Friday, July 12, 2013 - 12:18 Comments

Last week, Facebook started rolling out hashtag support to its mobile site (m.facebook.com) along with ‘related hashtags’ to its service. The move marks a further development following Facebook’s introduction of hashtags to their desktop site....

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Twitter launches TV ad targeting

Tuesday, May 28, 2013 - 13:16 Comments

Twitter have just launched TV ad targeting to help marketers coordinate Twitter ads with TV ads.

According to the company, Twitter is becoming a “fundamental part of how TV is measured” - 32 million people in the US tweeted...

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Pinterest introduces ‘more useful’ pin types for branded content

Monday, May 20, 2013 - 13:39 Comments

This morning, Pinterest announced changes to ‘pinning’ that will give users more information about the pins they make on content from partner brands, such as the price and availability of products. Pinterest calls them ‘more useful’ pins, which will be available for users...

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Instagram rolls out tagging feature ‘Photos of You’, allowing users to tag people and brands

Friday, May 17, 2013 - 12:51 Comments

Yesterday, Instagram rolled out a new feature, ‘Photos of You’, to all users. Instagram users are now able to tag other people and brands in a photo they upload. Only the person who publishes the photo can tag other users/brands. Users receive a notification when they...

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Facebook video advertisements set to be launched in July

Thursday, May 16, 2013 - 09:53 Comments

Last week, it was reported in the...

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Android devices dominating UK and worldwide markets

Friday, May 3, 2013 - 11:22 Comments

Kantar recently released figures on Android and iOS' popularity around the world. Kantar tracks sales of handsets across key markets on a 12-week rolling cycle, basing its figures on over 1 million interviews across Europe and 240,000 in the U.S. The survey also...

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Tribeca Film Festival announces the winners of its #6SECFILMS Vine competition

Wednesday, May 1, 2013 - 13:32 Comments

Last week, the Tribeca Film Festival announced the winners of its #6SECFILMS Vine competition. The competition attracted over 400 entries and featured four categories: best genre, best auteur, best animated and best short series.

The competition follows on from artists and...

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British adults spending more money online than anyone else in Europe

Friday, April 26, 2013 - 13:14 Comments

Recently, Forrester released a report about the online spending habits of adults in the five largest European economies: France, Germany, Spain, Italy and the UK. The findings are based on a survey of 22,000 people over the first three months of 2013.

The research revealed that UK adults spend the...

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Will.i.am #willpower Twitter visualisation campaign launch

Thursday, April 25, 2013 - 23:03 Comments

We’ve just launched a digital campaign for will.i.am’s new solo album #willpower. The campaign is a real-time, interactive, 3D visualization that displays the global spread of tweets that mention the hashtag #willpower.

The application collects the tweets and maps them onto a 3D globe. The tweets...

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