Pinterest introduces ‘more useful’ pin types for branded content

Monday, May 20, 2013 - 13:39
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This morning, Pinterest announced changes to ‘pinning’ that will give users more information about the pins they make on content from partner brands, such as the price and availability of products. Pinterest calls them ‘more useful’ pins, which will be available for users that have the new Pinterest...

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Pinterest, Brand, Share, Content

Instagram rolls out tagging feature ‘Photos of You’, allowing users to tag people and brands

Friday, May 17, 2013 - 12:51
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Yesterday, Instagram rolled out a new feature, ‘Photos of You’, to all users. Instagram users are now able to tag other people and brands in a photo they upload. Only the person who publishes the photo can tag other users/brands. Users receive a notification when they are tagged in...

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Instagram, tagging, Photos of You

Facebook video advertisements set to be launched in July

Thursday, May 16, 2013 - 09:53
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Last week, it was reported in the...

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Facebook, Newsfeed, Advertising, Video

Android devices dominating UK and worldwide markets

Friday, May 3, 2013 - 11:22
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Kantar recently released figures on Android and iOS' popularity around the world. Kantar tracks sales of handsets across key markets on a 12-week rolling cycle, basing its figures on over 1 million interviews across Europe and 240,000 in the U.S. The survey also took into account the...

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Android, iOS, Mobile, Phone

Tribeca Film Festival announces the winners of its #6SECFILMS Vine competition

Wednesday, May 1, 2013 - 13:32
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Last week, the Tribeca Film Festival announced the winners of its #6SECFILMS Vine competition. The competition attracted over 400 entries and featured four categories: best genre, best auteur, best animated and best short series.

The competition follows on from artists and...

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Vine, Tribeca, 6 Seconds, Film

British adults spending more money online than anyone else in Europe

Friday, April 26, 2013 - 13:14
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Recently, Forrester released a report about the online spending habits of adults in the five largest European economies: France, Germany, Spain, Italy and the UK. The findings are based on a survey of 22,000 people over the first three months of 2013.

The research revealed that UK adults spend the most money...

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Spending, Shopping, Shopping Habits

Will.i.am #willpower Twitter visualisation campaign launch

Thursday, April 25, 2013 - 23:03
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We’ve just launched a digital campaign for will.i.am’s new solo album #willpower. The campaign is a real-time, interactive, 3D visualization that displays the global spread of tweets that mention the hashtag #willpower.

The application collects the tweets and maps them onto a 3D globe. The tweets are animated...

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Twitter mobile use up, desktop use down

Thursday, April 25, 2013 - 15:37
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Recently, Strategy Analytics released a report on how users are accessing and using Twitter. The study, entitled ‘Social Network Profile: Who Uses Twitter?’ analysed which devices were used to tweet. The study included 6,500 people in the US and Europe....

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Twitter, Mobile, Tablets, Student

Twitter launches ‘Twitter Music’

Friday, April 19, 2013 - 13:08
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Yesterday, Twitter launched its ‘Twitter Music’ site. The launch came after Twitter’s acquisition of ‘We Are Hunted’, a service which scoured the internet (blogs, social media, message boards and BitTorrent) to identify the...

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Twitter, Twitter Music, Music

Facebook launches ‘Partner Categories’ to help brands target specific user groups

Monday, April 15, 2013 - 16:18
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Last week, Facebook launched ‘Partner Categories’, a feature that will help brands target Facebook users who are more likely to be interested in their products. The targeting feature will be available for both mobile and desktop ads.

What are ‘Partner Categories’? 

‘Partner Categories’ enables marketers to target their advertisements...

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Facebook, Partner Categories, targeting