Blog

Vine: the app challenging brands to connect with their audience in six seconds

Thursday, April 11, 2013 - 13:23
Comments

This week, Vine became the top free app in Apple’s App store in the US. Vine is Twitter’s video-sharing application that allows users and brands to share six-second clips.

Since its launch in late January, Vine...

The new Twitter Cards – what you need to know

Tuesday, April 9, 2013 - 13:28
Comments

Last week, Twitter introduced three new ‘Twitter Cards’: Product, App and Gallery. The Cards expand on Twitter’s existing Summary, Photo and Player Cards. Twitter Cards allow users who tweet links to your content to have a ‘Card’ added to the tweet that’s visible to all of their followers. Twitter Cards are currently being used by more than 10,000 developers...

Twitter refreshes its ‘Twitter for Business’ site to help brands

Wednesday, April 3, 2013 - 16:26
Comments

On Monday, Twitter launched a redesigned business site to help businesses and brands learn how to build a successful presence on the social network. The site offers tips for businesses on how to engage with their customers/audience.

The business site provides content for both new and advanced Twitter business users. The site features a wealth of varied information, from the...

Facebook's ‘lookalike audiences’ to help brands target new users similar to existing audience

Tuesday, April 2, 2013 - 15:41
Comments

Facebook’s ‘lookalike audiences’ is a feature that has been rolled out globally to help brands and advertisers reach new fans.

What are ‘lookalike audiences’?

‘Lookalike audiences’ builds on 'custom audiences' by targeting users with similar traits to those in a ‘custom audience’ list, but who do not have a...

Facebook, lookalike audiences, custom audiences

Decline of social media use whilst watching TV

Wednesday, March 27, 2013 - 14:19
Comments

Last week, Motorola released its latest ‘Media Engagement Barometer’. The study, of 9,500 people in 17 countries, looks closely at new and emerging trends that shape the way audiences consume video and has thrown up some surprising results.

In the UK, active use of social services to discuss a show whilst watching TV is on the decline, falling to 24% (from 39%).

...

YouTube’s redesigned ‘One Channel’ now available to all users

Monday, March 25, 2013 - 16:45
Comments

YouTube’s ‘One Channel’ is a new layout that is now available to all users. It replaces the previous user channels.

What is the redesign?

The purpose of the layout ’is to make your channel look great on browsers across all screens and devices’. The redesign also introduces some additional functionality. The key changes are as follows:
...

Facebook’s guide of best practices for causes and non-profits

Friday, March 22, 2013 - 12:08
Comments

This week, Facebook released a guide to help non-profit groups detailing the best practices on how to use Pages, Instagram, and other tools.

The guide details how non-profit brands should build their Facebook page, target and grow their audience and use Instagram effectively to build a connection with their audience. The guide also recommends its ‘Top 5 Tips and Tricks for Non-...

Pheed: the monetised social network aims to be a serious rival to Twitter and Facebook

Thursday, March 21, 2013 - 13:01
Comments

Less than a month ago, Pheed was the no.1 free app in Apple’s App store under the social networking category. Pheed is the monetised social network which aims to combine aspects of Twitter, Facebook, YouTube, Instagram and SoundCloud.

Pheed differs from other social networking platforms as users can charge others to view their content. Users can charge to put content behind a...

Mizuno Wave Evo

Tuesday, March 19, 2013 - 16:57
Comments

We've just released the video we produced for Mizuno's new running shoe that's aimed at midfoot runners, Wave Evo.

The film showcases the features of the two models of Wave Evo - Wave Evo Cursoris and Wave Evo Levitas. You can watch the video on YouTube ...

New Facebook News Feed to provide consistent experience across all platforms

Monday, March 18, 2013 - 15:46
Comments

Facebook’s recently updated News Feed has begun to be rolled out and the changes mark an important step in the social network’s move towards a universal layout. Facebook’s changes utilise features that are common with its mobile apps.

The new layout places more emphasis on images and less on text where the text portion of status updates will be embedded in...

Tel:	+44(0)2077292230
Email:	hello(at)imperialleisure.com
Address:	22 Coronet Street London N1 6HD

Creative Communications, Viral Marketing, Digital Advertising, Social Media Agency