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Our Blog

Ramblings from contributors and the team.

10 Questions x 10 Creators: Tessa Burton

Tessa Burton speaks with us about what it's like to be a full-time creative balancing influencer work, content production, and a career in commercial and fashion modelling.

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Google's Image Verification and AR Beauty Tools, LinkedIn’s Collaborative Articles, Instagram’s Looping Videos and More!

A round-up of this week’s updates for marketers, covering everything from multiple updates on Google, YouTube and Instagram, plus AI-images making their way to Amazon and ChatGPT.

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10 Questions x 10 Creators: Christine at @foodirectory.sg

We spoke with Christine, the wandering gastronaut behind @Foodirectory.sg, a Singapore-based food blog where they share their discoveries of unpretentious food, hidden gems and exquisite staycations. Here's her perspective on what it means to be a content creator.

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Incorporating Competitions into Hotel Digital Marketing Strategies

From gamification to prize allure, delve deep into the transformative impact of competitions on hotel digital marketing. Gain insights on enhancing user experience, fostering brand loyalty, and driving genuine online engagement.

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10 Questions x 10 Creators: Glenn Goh

Meet Glenn Goh, a fashion stylist and content creator based in Singapore. We asked him to share his thoughts about the industry with us. Here's what he has to say about his experience in the industry and what he predicts for the future.

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Most Watched Christmas 2022 Ads to Inspire Your Creative Content Marketing for Christmas 2023

As we head towards another holiday season, sometimes referred to as the Golden Quarter, we’re reflecting on last year’s most popular ads to provide some creative inspiration ahead of this year’s festivities.

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Creative Content Marketing Strategies: Using AI to Forecast the Next John Lewis Christmas Ad

What will the next John Lewis Christmas ad be like? Can AI predict it?

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Google's AI Protection, TikTok's Disney Delight, Snapchat's Web Integration, and YouTube's AI Ad Revolution and More!

Google shields AI users from copyright claims, while TikTok teams up with Disney for a magical celebration. Snapchat adds web content embedding, and YouTube's AI ads redefine advertising. Discover the news making headlines this week.

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Inspiring Creative Content Strategies for the double-digit Sales Season

There is a lot to learn from trends in consumer behaviour ahead of the upcoming sales season.

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Why hotel digital marketing should not just be about the hotel

Travellers spend an extensive amount of time looking at travel content during the 45 days prior to booking, but what are these prospective guests looking for?

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