Five 2022 hotel trends that are here to stay
We identify five hotel trends that have defined 2022 and look set to influence the future of hospitality.
Our Blog
Ramblings from contributors and the team.
Why hotel loyalty programmes need to evolve
Guest loyalty programmes are one of the most important marketing tools in a hotel brand’s arsenal, increasing – when successful – guest lifetime value and revenue. But how many are actually meeting consumers where they are?
Meta sells virtual fashion, TikTok tests view history, Instagram allows pinned posts and LinkedIn encourages LOLs
Meta is improving on its digital avatars to be more interesting and interactive, as part of their broader push to encourage habitual engagement behaviour within virtual worlds.
Instagram hides Stories and tests NFT features, Snapchat integrates with eBay and TikTok tries gaming
Instagram has begun testing a new Stories presentation UI, which only displays the first three frames with a ‘show all’ prompt on the top left of the screen. Essentially, this means some of your Stories may be hidden as it is easy to miss, and would require users to actively click ‘show all’.
The metaverse: the next frontier for hotels?
Is the virtual world the next hot destination? A look at what's been done by hotel brands, and what could be next.
LinkedIn updates algorithm, TikTok replaces discover, Instagram expands Reels and Meta utilises messaging tools
LinkedIn’s user activity has continued to rise alongside the broader economy in the wake of the pandemic, with reportedly ‘record levels’ of engagement growth for six quarters in a row.
TikTok video length, LinkedIn newsletters, algorithm free Instagram and Pinterest pins
TikTok has launched 10-minute video uploads to the platform. Originally TikTok videos were limited to 15 seconds, which generated more scrolling and a new wave of social media influencers. Over time, they’ve been slowly increasing video length capabilities, extending to 60 seconds, then three minutes and five minutes.
Wellness marketing ideas for any hotel brand
Wellness is the word in 2022. Here are some ways that hotel brands can rejuvenate their marketing approach and boost bookings.
Six hotel marketing trends for 2022
Six trends for hotel marketers to watch as travellers get ready to dive back in.
Mega Sales, Shoppertainment and Livestreaming create new records as popularity surge in SEA
Conversations around Mega Sales reach half a million mark, live streaming is still popular as ever and brand recall for influencer content is quadruple versus traditional content.