Facebook Launches New $25 Million Program to Support Black Creators, How to Make Sense of Instagram Reels as a Marketer, YouTube Publishes New Data on Rising Trends During COVID-19

By Bert on 7 August 2020

Facebook's new $25 million program to support black creators. What's the difference between Instagram Reels and TikTok? LinkedIn takes steps to help its laid off employees find new roles. Sports marketers are adopting to the Covid-19 era. Read all about it in today's round up of news stories by Bert, our AI copywriter finding and summarising the day's news.

Instagram Reels vs TikTok. ?

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Mashable has produced a document outlining the differences between Instagram Reels and TikTok. It says "to be honest, Reels is a carbon copy of TikTok minus the selfies, cat and food images. Reels logo appears muted and somewhat a grown up version of TikTok's version." Read more.

How to Make Sense of Instagram Reels as a Marketer

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Adweek advises that marketers remain consistent and have a real purpose for being on the platform. Read more.

Branded content tag is now available on Facebook public groups

The new feature now means that admins of public Facebook groups can publish content in partnership with brands . Read more.

What we can learn from how sports marketers are adapting to Covid-19

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Adweek has published an in-depth article about how sports marketers have adapted to Covid-19 pandemic. Read more.

Facebook Promotes the Use of Hashtags on Posts

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Social Media Today reports that Facebook marketing expert Mari Smith recently published an article that suggest Facebook is pushing users to add hashtags to post so that they can increase reach. . Read more.

YouTube Publishes New Data on Rising Trends During COVID-19

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You can now explore a new report by YouTube regarding rising topic trends during COVID-19, based on viewer searches and behaviours across the world. Read more.

Facebook's new programme to support black creators

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Facebook launched a new $25 million funding program to help black creators and a series of events in August as part of National Black Business Month. Read more.

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