Award-winning hotel marketing agency

We're a data-driven and award-winning hotel marketing agency based in London and Singapore.  We help hotels drive direct bookings, reduce their reliance on OTAs, increase RevPAR and increase profits by undertaking effective, ongoing and creative campaigns across digital, advertising, social media and CRM.

Our clients work with us because we help them reduce costs and improve results.

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hello@imperialleisure.com

London
+44 203 637 2639
Unit 117 372 Old Street
London
EC1V 9LT
United Kingdom
Singapore
+653 129 2832
36 Carpenter Street
Singapore
059915
 

Hotel Marketing Hub

Discover latest hotel marketing research, trends and insights.
Browse all.

How to increase direct hotel bookings

One unexpected trend to have emerged from the pandemic is direct hotel bookings. We explore some of the reasons behind the uplift, as well as ways to encourage loyalty.

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A green marketing guide for hotels

Travelling more responsibly is no longer a fringe idea. Pre-pandemic, sustainability was already becoming one of the most ubiquitous words in marketing, stemming largely from increased awareness around climate change and plastic pollution.

 

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Hotel marketing strategy 2021: the essentials

There are varying schools of thought on what the great travel rebound will look like in 2021, but one certainty is that the consumer mindset has changed. Front and centre is cleanliness and safety – and with that comes a tendency to spend longer planning and researching a prospective stay. This shift towards more considered choices is an opportunity to capture pent-up interest by providing both inspiration and information. Here are some key considerations for your hotel marketing strategy this year. 

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Hotel Marketing Services

Marketing Strategy

We define what success means and formulate the right marketing strategy to find success.

  • Brand strategy
  • Campaign strategy
  • SEO strategy
  • Content and social strategy
  • Research, insights and reporting

Content Marketing

We create content that resonates with our clients' audiences and achieve their objectives. We create content for B2B and B2C purposes.

  • Messaging
  • Content audit
  • Content creation: graphic design, illustration, copywriting, video and animation, photography, social media content, infographics, whitepapers
  • Concept development
  • Creative direction
  • Brand guidelines
  • Tone of voice

Email Marketing

We create email campaigns that generate leads and revenue.

  • Template design, coding and testing
  • Email design & copywriting
  • Campaign management
  • Automation setup and management
  • Email marketing audit
  • ESP/CRM integration

Social Media Marketing

We reach our clients' audiences and activate their fans on social media.

  • Content calendars
  • Content creation
  • Advertising & paid social
  • Influencer campaigns
  • User-generated content
  • Competitions
  • Community management
  • Customer service

PPC & Paid Social

We reach our clients' objectives by generating up to 16x ROAS through paid media campaigns.

  • PPC
  • Display advertising
  • Paid social
  • Campaign strategy & setup
  • Campaign management
  • Campaign optimisation

Search Engine Optimisation

We improve search engine positioning and increase visitors to websites.

  • Keyword research
  • Campaign strategy and build
  • Optimisation
  • Technical SEO
  • Local SEO
  • International SEO
  • Link building
  • Content creation

Web Design & Build

We execute web projects from design through to delivery.

  • Website and landing page design, build & testing

Mobile App Marketing

We drive users to download apps and generate revenue through apps.

  • App-installation campaigns
  • Conversion campaigns
  • App store optimisation
  • App landing page design and build
  • Push message campaigns
 

Our Latest Work

Here is a selection of our latest projects and clients

Laundryheap

We work with Laundryheap to promote their services through advertising, video campaigns and influencer collaborations.

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Content Marketing for the British Council in Singapore

We are the British Council Singapore's content marketing agency

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Empress Gin 1908

We work with Victoria Distillers to support them with content creation and online advertising.

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You're in good company

  • Millennium Hotels and Resorts
  • The Bailey's Hotel London
  • Copthorne Tara Hotel London Kensington
  • The Chelsea Harbour Hotel
  • Grand Hotel Palace Rome
  • Leng's Collection
  • M Social Singapore
  • M Hotel Singapore
  • Studio M Singapore