Imperial Leisure is the hotel marketing agency that puts hotels across the world on the map. Our expertise in content, SEO, performance marketing, PPC, social media, branding and email marketing is backed by a proven track record of driving direct bookings and enhancing guest engagement for some of the world’s most respected hotels.
We specialise in crafting content that resonates with your audience and aligns with your business goals. Focused on concept development and creative direction, we ensure brand-consistent, impactful messaging. We offer bespoke photo and video services globally, serving boutique hotels to luxury resorts. Our work covers B2B, B2C, lifestyle, interiors, and F&B.
We provide performance marketing services covering PPC, display, SEO and paid social. We can maximise your online visibility and ROI through PPC. We can help you engage your audience and build brand loyalty through targeted social media campaigns. We can turn website visitors to guests through conversion campaigns. We keep you in the loop with our reporting and actionable insights.
We activate influencers across the globe to generate content, awareness and conversions for hotels. We provide a bespoke service where we can tap into our network of influencers or we can identify the right influencer for your brand wherever they are. We manage all aspects of influencer marketing including negotiations, rights, contracts and deliverables.
We craft engaging content that boosts brand awareness and conversions across social media platforms like Facebook, Instagram, and TikTok. Our services include content planning, creative creation, and targeted ad campaigns. We extend your reach through influencer collaborations, user-generated content, and contests, while our community management nurtures lasting customer relationships.
We specialise in creating email campaigns that generate leads and revenue. Our end-to-end services include template design, coding, and testing to ensure optimal display across devices. We also offer expert email design and copywriting, along with efficient campaign management. To automate your marketing, we set up and manage automation workflows and integrate them with your ESP/CRM systems. Our approach is rounded off with targeted email marketing audits to maximise campaign effectiveness.
In this article, we explore some conversion strategies to maximize direct bookings, ultimately helping hotels secure a stronger foothold in the digital marketplace. As you’ll discover, it’s not just about streamlining the booking process.
The key to captivating audiences in today’s age of information overload is compelling storytelling. By presenting well-crafted and meaningful stories, you can connect with your target audience in a meaningful way.
We work with Millennium across social strategy, content, branding, campaigns, paid advertising, email, digital design and influencer engagement. This case showcases our award-winning work for the relaunch of My Millennium, their guest loyalty programme.