Award-winning hotel marketing agency

We're an award-winning hotel marketing agency based in London and Singapore.  We help hotels and hospitality businesses drive direct bookings, reduce their reliance on OTAs, increase RevPAR and increase profits by undertaking effective, ongoing and creative campaigns across digital, advertising, social media and CRM.

We are your hotel marketing agency because we will help you reduce costs and deliver results.

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Request a Proposal To Take Your Hotel Marketing To The Next Level

hello [at] imperialleisure.com

London
+44 203 637 2639
Unit 117, 372 Old Street
London
EC1V 9LT
United Kingdom
Singapore
+653 129 2832
36 Carpenter Street
Singapore
059915
Los Angeles
+1 310 893 6104
Address coming soon!

A hotel marketing agency that's driven by creativity and insight

We are a hotel marketing agency that helps hotels engage their guests throughout the whole booking journey starting with dreaming and continuing to planning, booking, experiencing and sharing.

The dreaming phase begins the moment a guest is inspired to go on vacation. This is your hotel's chance to show how we can make your guests’ dreams come to life. 79% of guests reported that they want to see hotels tell their stories.

During the planning stage, your guests may have narrowed down their destination, but they’re still looking for influence on where they can stay. The planning phase calls for memorable imagery. This stage will highlight what sets you apart so that your guests want to book with you. When it comes to booking, travellers are busy reading reviews, looking for the right place and value. Featuring authentic imagery will help reassure your guests that they have good reason to be excited about their upcoming plans.

When your guests are staying with you, today’s content-sharing culture opens the door for us to interact with travellers while they’re staying with us. And even after your guests return home, they will start sharing their favourite moments with family and friends. Featuring some of this user-generated content on your website will help boost conversion rates by 17.8%.

We will help you create engaging and compelling content and campaigns. We will inspire your audience to go on adventures, have experiences and explore destinations.

We recognise there are many diverse hotels out there who have unique stories to tell. The hotel marketing strategy that we will create for you will tell your stories and inspire your guests.

Testimonials

Some words and accolades from our clients and the press.

Name games aside, we have to hand it to Imperial Leisure, the company that executed a new iPhone-centered advertisement aimed at raising awareness for Jaffa oranges.

Engadget

We have worked with Imperial Leisure for over 7 years and for good reason. They are consistently helping us come with innovative and creative solutions to help us achieve our objectives across content production, social media, paid social and even retail.

Kodak Moments

Always enjoyed working with Imperial Leisure. The team are very creative, responsive and supportive with all our needs. We know we can count on them for all of our requirements ranging from global campaign creative development to creating engaging social media content.

They have been extremely accommodating to needs required across the various regions. Requests are always met with a positive attitude and delivered on time.

Millennium Hotels and Resorts

As far as adverts go, this is one of the better ones.

Mashable

From the off, Imperial Leisure demonstrated a strong strategic approach that understood our business objectives and goals. The nimble team backed this up through innovative, creative execution across all channels.

Mizuno

Your work was incredibly well received and really did a great job of introducing the new pack to our distribution network with maximum impact. Thanks again.

Drambuie

Imperial Leisure have really helped us to challenge the way we market our games. Their work on Tekken 6 dramatically stood out as a highly sophisticated approach to reaching the more mainstream and casual gamer. They are also a lovely bunch of people to work with!

Namco Bandai

We thought the blogs coverage all really positive and there were some great features on Scuba Libre. We were really impressed by the amount of hits we got on the video!

Swatch

Imperial Leisure's understanding of social media helped us achieve results with audiences we could not reach before. The campaign helped Green Man lay the foundation steps in evolving a long term marketing strategy that will help us expand our horizons.

Green Man Festival

 

Our Latest Work

Here is a selection of our latest projects and clients

Millennium Hotels and Resorts

We are Millennium Hotels And Resorts' global partner for content, social media and campaigns.

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My Millennium Launch for Millennium Hotels and Resorts

We work with Millennium across social strategy, content, branding, campaigns, paid advertising, email, digital design and influencer engagement. This case showcases our award-winning work for the relaunch of My Millennium, their guest loyalty programme.

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Rebranding Millennium for Business with Millennium Hotels and Resorts

Millennium for Business is a reward scheme for business travellers and helps the sales team convert leads. We worked with Millennium to relaunch the brand with fresh guidelines and assets, such as a glossy brochure, powerpoint templates and digital assets.

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Empress Gin 1908

We work with Victoria Distillers to support them with content creation and online advertising.

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Hotel Marketing Agency Services

Hotel Marketing Strategy

We define what success means and formulate the right hotel marketing strategy to find success.

  • Brand strategy
  • Campaign strategy
  • SEO strategy
  • Content and social strategy
  • Research, insights and reporting

Content Marketing

We create content that resonates with your audiences and helps your hotel generate more bookings

  • Messaging
  • Content audit
  • Content creation: graphic design, illustration, copywriting, video and animation, photography, social media content, infographics, whitepapers
  • Concept development
  • Creative direction
  • Brand guidelines
  • Tone of voice

Email Marketing

We create email campaigns for your hotel that generate guests and revenue.

  • Template design, coding and testing
  • Email design & copywriting
  • Campaign management
  • Automation setup and management
  • Email marketing audit
  • ESP/CRM integration

Social Media Marketing

We reach your hotels' audience and activate your fans on social media.

  • Content calendars
  • Content creation
  • Advertising & paid social
  • Influencer campaigns
  • User-generated content
  • Competitions
  • Community management
  • Customer service



 

You're in good company

We work with clients large and small.
 

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The Latest from our Blog

Ramblings from contributors and the team.

Instagram Tells Us How Its Algorithm Works, Tips to Grow Followers on Your LinkedIn Page, Instagram's Experiment With Likes Doesn't Make As Much Impact As Expected

Instagram published the first in a series of posts that tries to clarify and explain how its algorithm works.  Facebook is launching new features on Instagram to help creators earn more money. LinkedIn has shared an article on how brands and businesses can increase their followers.

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YouTube Shorts Lets More Users Sample Audio from Any Video, Android Follows iOS, Twitter About to Launch Super Follows Feature

YouTube is catching up with TikTok by allowing more countries to sample audio from any YouTube video. Twitter is reportedly about to launch a new feature that will let some account holders charge users to give them access to additional content. Google is following in the footsteps of Apple by all

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Everyone on Instagram and Facebook Can Now Hide Likes, Poparazzi's Popularity Continues

Facebook and Instagram users can now hide their public like counts from their profiles. Poparazzi is a new app that bans selfies and only lets users take photos of others.

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Shopping on TikTok Explodes by 553%, Boost Best-Performing Posts on LinkedIn, Should Overseas Travellers Carry a Vaccine Passport?

LinkedIn has just made it easier for brands and businesses to adopt an always-on paid-social strategy. Travel influencers experience less loyalty than other categories. Shopping on TikTok has increased by an incredible 553%

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Google is Reinventing Video Calls, Clubhouse has Added 1 Million Android Users

Google is piloting Project Starline to hold video calls where specialist hardware captures and projects a 3D likeness of the people talking to each other. Instagram is rolling out new features for creators to better understand how their Reels and Live videos are performing. Hot tub streams are ta

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Instagram To Host First-ever Creator Week, Captions with 1,000 to 2,000 Characters Generate the Most Engagement on Instagram

Instagram has just announced that it will host a Creator Week. A report by HubSpot and Mention discovered that Instagram posts with longer captions generate more engagement. Facebook is tapping into the live streaming trend sweeping the world by launching Live Shopping Fridays in the US.

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TikTok To Host First-Ever Live Museum Marathon, Google's Floc API is Struggling to Take Off, Azar – The Social Discovery App Quietly Taking Over the World

Today, TikTok is going to take users on a virtual tour of 23 museums dotted across 12 countries around the world. In light of third-party cookies being phased out across all browsers, Google is implementing Floc API. In 2020, Azar was the sixth highest-earning non-gaming app in Europe and claims

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Pinterest is Testing Livestreamed Events, TikTok is More Popular with Gen Zers Than Instagram

TikTok is about to have more than 37 million Gen Z monthly active users in the US compared to Instagram which has 33 million. Pinterest is responding to the global rise of live-streamed shopping events

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4% of iPhone Users Are Opting In To App Tracking, What Time Should You Post on Social Media?

73% of people believe that it is important brands clearly communicate what they are doing to help people and society. Sprout Social has released a new report showing when the best and worst times to

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Workplace Reaches 7 Million Paid Subscribers, LinkedIn Tells Us B2B Marketing Shouldn't be Boring, TikTok is Celebrating Small Businesses

Workplace by Facebook has reached 7 million paid subscribers. TikTok is celebrating local and small businesses in May. Twitter Research is tapping into the audio trend.

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Twitter's #FollowLocalJournalists Campaign, Loyalty Programmes in a Cookieless World

Twitter is celebrating World Press Freedom Day. Engadget contributes to the ongoing debate on the algorithmic bias of social media recommendation engines.

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Being an Influencer is Addictive, Four-Step B2B Marketing Formula, 27 Creative Innovators

The Guardian highlights how Twitter users turned on Karen Carney following a comment she made about Leeds Football Club. Forrester has just published an article about the 4 Ps of B2B marketing success formula.

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Throwback to Ice Bucket Challenge, First-Party Data May Become King, What Are the 12 Brand Archetypes?

Will Leitch writes about the phenomenon that took the internet by storm – the Ice Bucket Challenge. First-party data is emerging as a valuable commodity. Which character archetype does your brand live up to?

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Pinterest Users Up, Facebook is About to Take on Clubhouse and Instagram Creators About to Get a Marketplace

Pinterest's monthly users have gone up to 478 monthly active users. Facebook just announced that it will launch a series of audio-only features imminently. 

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TikTok Influencer Marketing Tips 2021

Brands are choosing TikTok more and more for influencer collaborations and advertising, so with a few campaigns under our belts recently we’ve noticed a few key differences between collaborating on TikTok than other social media channels.

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Why are we still mocking the influencer?

We've heard it all before… from people stating adamantly 'they are not an influencer' to it not being seen as a 'real' occupation, the stigma attached to being an influencer is definitely out there.

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Marketing Guide to Prosperity with Chinese New Year

Chinese New Year is China’s most important annual celebration. It is not only celebrated in China, but also in countries such as Brunei, Indonesia, Malaysia, North Korea, Singapore, South Korea, and Vietnam.

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Livestreams are the future of shopping and they’re coming your way

Livestreaming is an exploding trend that you need to take note of. The number of livestream users in China reached 560 million in March 2020, where the trend is fuelled largely by 18-24 year olds.

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Twitter Rolls Out Its Disappearing Tweets, Facebook's Ecommerce And Ad Copy Tips, Yougov Best Brand Rankings 2020 and More

Twitter has released its own version of stories, Donal Trump gives rise to a new meme and online grocery sales in US are set to increase by 52.9%. Here's a round up of the latest news.

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Global Smart Speaker Shipments To Rise 21% Next Year, Global Social Media Ad Spend Jumps 56.4% In Q3

Can livestreaming revive the travel industry? Social media ad spend jumps despite a global downturn in marketing budgets. Here's the round-up of latest news.

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Digital Video Consumption is Spiking in Asia-Pacific, Universities are Paying Student Influencers and More

Here are the latest news you may have missed including Pinterest's plans to amplify underrepresented creators and businesses, how an Instagram influencer made $1k in a week from the new tipping feature and more.

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Alexandria Ocasio-Cortez was a Hit on Twitch, Photoshop AI Can Make You Younger and More

Some of the news you may have missed including how facebook is going after fake engagement services, Snapchat's strongest quarter and more.

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What are some alternatives to TikTok if it is shutdown and what is doomscrolling.

It's Friday, don't you know? Here are some of the stories you may have missed.

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Gen Z are proud and woke, TikTok announces first wave of creators, Snapchat users' holiday plans

TikTok announced the first wave of recipients for its new Creators Fund. A new report uncovers insights to help brand marketers build effective strategies and brand initiatives to engage with Gen Z. Snap Inc.

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Facebook Launches New $25 Million Program to Support Black Creators, How to Make Sense of Instagram Reels as a Marketer, YouTube Publishes New Data on Rising Trends During COVID-19

Facebook's new $25 million program to support black creators. What's the difference between Instagram Reels and TikTok? Sports marketers are adopting to the Covid-19 era. Read all about it in today's round up of news stories by Bert, our AI copywriter finding and summarising the day's news.

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Here come the TikTok clones, What If Movies Had Always Been Vertical? and Instagram’s algorithm favoured Trump over Biden

Here come the TikTok clones and Instagram's algorithms prefer Trump over Biden. Read all about it.

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Facebook launches Instagram Reels, TikTok Creators Produces Hospitality Experiences

Our round-up of news from the worlds of social, marketing and creative is back. Here are some of the day's news that you may have missed.

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How to work with and give feedback to a creative agency

For a successful client-agency relationship, following these simple stages of the creative process and making each other aware of the expectations is crucial.

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Non-essential stores are now open but what does this mean for retail?

As non-essential shops opened in the UK on Monday, the media was flooded with pictures of people queuing outside. However, with the Covid-19 pandemic still continuing, what does this really mean for the opening of these retail stores?

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Brits intend to eat out more, domestic holidays set to increase and Asians prefer to dine in

A third of Britons expect to spend more on eating out than they did before lockdown and 29% plan to spend more than they did previously on domestic holidays.

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The State of Social: April Edition

As the COVID-19 pandemic continues, social media channels have continued to adapt to the current situation. We’re here to give you the lowdown.

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Creative opportunity that comes with a pause

There’s so much advice out there… “learn a new skill”, “update your portfolio”, “give back to the community”. What do you do?

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Houseparty: The app for the social-distancing age

The words, ‘Download Houseparty!’ has become the social call to action of an international community living through isolation.

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CORONAVIRUS: How to react to coronavirus on social media

All the Dos and Don’ts when it comes to reacting to COVID-19 as a brand on social media.

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