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Research & Insights

Research and insight from the world of marketing.

Instagram Power Words for Hotels

We analysed over 40,000 posts from 100 hotels to determine the top 10% of posts with the highest engagement. This report provides an analysis of what has worked in the past in relation to: best-performing words on Instagram, best-performing hashtags on Instagram, caption length analysis, emoji an

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The future of influencer travel marketing

As the travel and hospitality industry begins to ramp up its marketing activity in response to Covid-19, what role can influencer marketing play and how will things have changed from before?

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The future of travel

To enable travel and hospitality businesses to prepare for what’s next, we conducted surveys in UK and Singapore to understand just how things will change in the future. Here’s what we discovered.

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