Content marketing agency

We're a content marketing agency based in London and Singapore. We help brands and businesses create captivate content across all media to achieve their goals. We work in B2C and B2B sectors.

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hello [at] imperialleisure.com

London
+44 203 637 2639
Unit 117 372 Old Street
London
EC1V 9LT
United Kingdom
Singapore
+653 129 2832
36 Carpenter Street
Singapore
059915
Los Angeles

Content Marketing Services

Content Marketing Strategy

We define what success means and formulate the right marketing strategy to find success.

  • Brand strategy
  • Campaign strategy
  • SEO strategy
  • Content and social strategy
  • Research, insights and reporting

Content Marketing

We create content that resonates with our clients' audiences and achieve their objectives. We create content for B2B and B2C purposes.

  • Messaging
  • Content audit
  • Content creation: graphic design, illustration, copywriting, video and animation, photography, social media content, infographics, whitepapers
  • Concept development
  • Creative direction
  • Brand guidelines
  • Tone of voice

Email Marketing

We create email campaigns that generate leads and revenue.

  • Template design, coding and testing
  • Email design & copywriting
  • Campaign management
  • Automation setup and management
  • Email marketing audit
  • ESP/CRM integration

Social Media Marketing

We reach our clients' audiences and activate their fans on social media.

  • Content calendars
  • Content creation
  • Advertising & paid social
  • Influencer campaigns
  • User-generated content
  • Competitions
  • Community management
  • Customer service

PPC & Paid Social

We reach our clients' objectives by generating up to 16x ROAS through paid media campaigns.

  • PPC
  • Display advertising
  • Paid social
  • Campaign strategy & setup
  • Campaign management
  • Campaign optimisation

Search Engine Optimisation

We improve search engine positioning and increase visitors to websites.

  • Keyword research
  • Campaign strategy and build
  • Optimisation
  • Technical SEO
  • Local SEO
  • International SEO
  • Link building
  • Content creation

Web Design & Build

We execute web projects from design through to delivery.

  • Website and landing page design, build & testing

Mobile App Marketing

We drive users to download apps and generate revenue through apps.

  • App-installation campaigns
  • Conversion campaigns
  • App store optimisation
  • App landing page design and build
  • Push message campaigns

What is content marketing?

Content marketing is a marketing technique to achieve a specific objective, such as generating leads, through bespoke content. The content must be relevant to the target audience and the objectives. It can then be distributed in a variety of ways such as press releases, email lists and advertising.

Good content marketing help brands and businesses build a strong brand presence and support their sales funnel.

What is good content marketing?

Good content marketing follows some fundamental principles. It must be appropriate for the user's context and the brand. Good content marketing must help your audience achieve their goals and the businesses' goals.

Content marketing should be useful. Each piece of content must have a specific purpose and objectives. "Generate more sales" is a vague purpose. "Show how our audience will benefit by using our latest product" is a more specific purpose.

Content marketing should be user-focused and relate to the mindsets of the user. Brands and businesses must step outside of their internal lingo and sales-driven approaches and think about their audience in their purchase journey. For example, if a user is in a discovery mindset, the content should be informative rather than too promotional.

Content marketing should be clear – it should work well and communicate a message well. Content marketing should be consistent – it should follow consistent brand guidelines and a tone of voice. Consistency will make it easier for your audience to connect with your message.

Content marketing should be concise. You have a short amount of time to capture your audience's attention. Content marketing should be edited and right for the format.

Content marketing should be maintained and nurtured. It can't be a one-off.

 

Our Latest Work

Here is a selection of our latest projects and clients

Empress Gin 1908

We work with Victoria Distillers to support them with content creation and online advertising.

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Swatch Influencer Marketing Campaigns

We work with Swatch on influencer activations for the launches of its new collections.

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How Stories Break on Twitter

Twitter is where stories break and where it all happens. We created films to visualise how stories break and propagate on Twitter.

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Millennium Hotels and Resorts

We are Millennium Hotels And Resorts' global partner for content, social media and campaigns.

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Further, Faster with Twitter

We worked with Twitter to show brands can go further and faster on Twitter.

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PixPax

We launched PixPax – a new, young and brave award-winning photography brand. PixPax won Most Effective App at the Mobile Marketing Awards.

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Kodak Moments Film

We support Kodak Alaris with the promotion of KODAK MOMENTS app across social media, community management, retail, CRM, digital and advertising. This case study showcases the many films we have created over the last six years.

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Chelsea FC #StayAllTogether Influencer Collaborations

Millennium Hotels and Resorts are the Official Global Hotel Partner for Chelsea FC and we worked with them to bring the partnership to life for their guests with influencer collaborations, events and competitions.

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Flik Flak Influencer Marketing Campaign

We work with Flik Flak on influencer activations for the launches of its new collections and events.

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Testimonials

Some words and accolades from our clients and the press.

Name games aside, we have to hand it to Imperial Leisure, the company that executed a new iPhone-centered advertisement aimed at raising awareness for Jaffa oranges.

Engadget

We have worked with Imperial Leisure for over 7 years and for good reason. They are consistently helping us come with innovative and creative solutions to help us achieve our objectives across content production, social media, paid social and even retail.

Kodak Moments

Always enjoyed working with Imperial Leisure. The team are very creative, responsive and supportive with all our needs. We know we can count on them for all of our requirements ranging from global campaign creative development to creating engaging social media content.

They have been extremely accommodating to needs required across the various regions. Requests are always met with a positive attitude and delivered on time.

Millennium Hotels and Resorts

As far as adverts go, this is one of the better ones.

Mashable

From the off, Imperial Leisure demonstrated a strong strategic approach that understood our business objectives and goals. The nimble team backed this up through innovative, creative execution across all channels.

Mizuno

Your work was incredibly well received and really did a great job of introducing the new pack to our distribution network with maximum impact. Thanks again.

Drambuie

Imperial Leisure have really helped us to challenge the way we market our games. Their work on Tekken 6 dramatically stood out as a highly sophisticated approach to reaching the more mainstream and casual gamer. They are also a lovely bunch of people to work with!

Namco Bandai

We thought the blogs coverage all really positive and there were some great features on Scuba Libre. We were really impressed by the amount of hits we got on the video!

Swatch

Imperial Leisure's understanding of social media helped us achieve results with audiences we could not reach before. The campaign helped Green Man lay the foundation steps in evolving a long term marketing strategy that will help us expand our horizons.

Green Man Festival

You're in good company

We work with clients large and small.

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