Request a Proposal
hello@imperialleisure.com
London
+44 203 637 2639Unit 117 372 Old Street
London
EC1V 9LT
United Kingdom Singapore
+653 129 283236 Carpenter Street
Singapore
059915
London
+44 203 637 2639Unit 117 372 Old Street
London
EC1V 9LT
United Kingdom Singapore
+653 129 283236 Carpenter Street
Singapore
059915
Content Marketing Strategy
We define what success means and formulate the right marketing strategy to find success.
- Brand strategy
- Campaign strategy
- SEO strategy
- Content and social strategy
- Research, insights and reporting
Content Marketing
We create content that resonates with our clients' audiences and achieve their objectives. We create content for B2B and B2C purposes.
- Messaging
- Content audit
- Content creation: graphic design, illustration, copywriting, video and animation, photography, social media content, infographics, whitepapers
- Concept development
- Creative direction
- Brand guidelines
- Tone of voice
Email Marketing
We create email campaigns that generate leads and revenue.
- Template design, coding and testing
- Email design & copywriting
- Campaign management
- Automation setup and management
- Email marketing audit
- ESP/CRM integration
Social Media Marketing
We reach our clients' audiences and activate their fans on social media.
- Content calendars
- Content creation
- Advertising & paid social
- Influencer campaigns
- User-generated content
- Competitions
- Community management
- Customer service
PPC & Paid Social
We reach our clients' objectives by generating up to 16x ROAS through paid media campaigns.
- PPC
- Display advertising
- Paid social
- Campaign strategy & setup
- Campaign management
- Campaign optimisation
Search Engine Optimisation
We improve search engine positioning and increase visitors to websites.
- Keyword research
- Campaign strategy and build
- Optimisation
- Technical SEO
- Local SEO
- International SEO
- Link building
- Content creation
Web Design & Build
We execute web projects from design through to delivery.
- Website and landing page design, build & testing
Mobile App Marketing
We drive users to download apps and generate revenue through apps.
- App-installation campaigns
- Conversion campaigns
- App store optimisation
- App landing page design and build
- Push message campaigns
Our Latest Work
Here is a selection of our latest projects and clients
Laundryheap
We work with Laundryheap to promote their services through advertising, video campaigns and influencer collaborations.
Content Marketing for the British Council in Singapore
We are the British Council Singapore's content marketing agency
Empress Gin 1908
We work with Victoria Distillers to support them with content creation and online advertising.
Testimonials
Some words and accolades from our clients and the press.
Name games aside, we have to hand it to Imperial Leisure, the company that executed a new iPhone-centered advertisement aimed at raising awareness for Jaffa oranges.
Engadget
We have worked with Imperial Leisure for over 7 years and for good reason. They are consistently helping us come with innovative and creative solutions to help us achieve our objectives across content production, social media, paid social and even retail.
Kodak Moments
Always enjoyed working with Imperial Leisure. The team are very creative, responsive and supportive with all our needs. We know we can count on them for all of our requirements ranging from global campaign creative development to creating engaging social media content.
They have been extremely accommodating to needs required across the various regions. Requests are always met with a positive attitude and delivered on time.
Millennium Hotels and Resorts
As far as adverts go, this is one of the better ones.
Mashable
From the off, Imperial Leisure demonstrated a strong strategic approach that understood our business objectives and goals. The nimble team backed this up through innovative, creative execution across all channels.
Mizuno
Your work was incredibly well received and really did a great job of introducing the new pack to our distribution network with maximum impact. Thanks again.
Drambuie
You're in good company
We work with clients large and small.
What is content marketing?
Content marketing is a marketing technique to achieve a specific objective, such as generating leads, through bespoke content. The content must be relevant to the target audience and the objectives. It can then be distributed in a variety of ways such as press releases, email lists and advertising.
Good content marketing help brands and businesses build a strong brand presence and support their sales funnel.
What is good content marketing?
Good content marketing follows some fundamental principles. It must be appropriate for the user's context and the brand. Good content marketing must help your audience achieve their goals and the businesses' goals.
Content marketing should be useful. Each piece of content must have a specific purpose and objectives. "Generate more sales" is a vague purpose. "Show how our audience will benefit by using our latest product" is a more specific purpose.
Content marketing should be user-focused and relate to the mindsets of the user. Brands and businesses must step outside of their internal lingo and sales-driven approaches and think about their audience in their purchase journey. For example, if a user is in a discovery mindset, the content should be informative rather than too promotional.
Content marketing should be clear – it should work well and communicate a message well. Content marketing should be consistent – it should follow consistent brand guidelines and a tone of voice. Consistency will make it easier for your audience to connect with your message.
Content marketing should be concise. You have a short amount of time to capture your audience's attention. Content marketing should be edited and right for the format.
Content marketing should be maintained and nurtured. It can't be a one-off.