Some words and accolades from our clients and the press.
Name games aside, we have to hand it to Imperial Leisure, the company that executed a new iPhone-centered advertisement aimed at raising awareness for Jaffa oranges.
We have worked with Imperial Leisure for over 7 years and for good reason. They are consistently helping us come with innovative and creative solutions to help us achieve our objectives across content production, social media, paid social and even retail.
Always enjoyed working with Imperial Leisure. The team are very creative, responsive and supportive with all our needs. We know we can count on them for all of our requirements ranging from global campaign creative development to creating engaging social media content.
They have been extremely accommodating to needs required across the various regions. Requests are always met with a positive attitude and delivered on time.
Millennium Hotels and Resorts
As far as adverts go, this is one of the better ones.
From the off, Imperial Leisure demonstrated a strong strategic approach that understood our business objectives and goals. The nimble team backed this up through innovative, creative execution across all channels.
Your work was incredibly well received and really did a great job of introducing the new pack to our distribution network with maximum impact. Thanks again.
You're in good company
TikTok For Business
All Nippon Airways
Empress 1908 Gin
Millennium Hotels and Resorts
What is content marketing?
Content marketing is a marketing technique to achieve a specific objective, such as generating leads, through bespoke content. The content must be relevant to the target audience and the objectives. It can then be distributed in a variety of ways such as press releases, email lists and advertising.
Good content marketing help brands and businesses build a strong brand presence and support their sales funnel.
What is good content marketing?
Good content marketing follows some fundamental principles. It must be appropriate for the user's context and the brand. Good content marketing must help your audience achieve their goals and the businesses' goals.
Content marketing should be useful. Each piece of content must have a specific purpose and objectives. "Generate more sales" is a vague purpose. "Show how our audience will benefit by using our latest product" is a more specific purpose.
Content marketing should be user-focused and relate to the mindsets of the user. Brands and businesses must step outside of their internal lingo and sales-driven approaches and think about their audience in their purchase journey. For example, if a user is in a discovery mindset, the content should be informative rather than too promotional.
Content marketing should be clear – it should work well and communicate a message well. Content marketing should be consistent – it should follow consistent brand guidelines and a tone of voice. Consistency will make it easier for your audience to connect with your message.
Content marketing should be concise. You have a short amount of time to capture your audience's attention. Content marketing should be edited and right for the format.
Content marketing should be maintained and nurtured. It can't be a one-off.