Our Blog

Ramblings from contributors and the team.

Laundryheap No Laundrette

Laundry-cleaning service, Laundryheap, teamed up with creative agency Imperial Leisure to promote its 24-hour cleaning service.

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Social commerce has outpaced physical retail in SEA, and Instagram Live’s new scheduling feature may mean more than you think

Social commerce overtakes physical retail in SEA, Instagram Live's new scheduling feature and Facebook shares Discovery Commerce Marketing guide

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How are brands having fun with Squid Game? Plus, how to stand out in Asia this 11.11 and Vietnamese Tet New Year

How are brands having fun with Squid Game? Plus, how to stand out in Asia this 11.11 and Vietnamese Tet New Year

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Sceptical APAC consumers on purpose-washing, varying popularity of social media in APAC and domestic travel bubble brings wonder to Malaysians

The latest APAC insights into purpose-washing, what consumers expect in the Fashion and Beauty industry, and insights into the new creator economy in Asia.

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TikTok World wraps, Pinterest predicts trends, big brands rebound, wellness travel to boom

TikTok's first ever global business showcasing event goes ahead, Instagram shares hashtag insights, Pinterest is pleased with its trends forecast and Kantar research looks at thriving brands. 

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New Google ad explores power of questions, Instagram playing Favorites, luxury travel motivations shifting

Instagram is developing a new 'Favorites' feature, WhatsApp is to become a business directory and two major new campaigns look at issues around social unity and coded bias.

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Twitter goes edge-to-edge, Facebook x Ray-Ban launches, end of green and amber lists?

Twitter is testing an Instagram-style visual feed, while Facebook and Ray-Ban have entered the shady world of smart glasses. In travel, a British tour operator becomes the first to offer free PCR tests.

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Inauthentic influencers lose trust, seniors stereotype ageing badly, domestic tourism highs and lows

LinkedIn is retiring its Stories feature as it proves irrelevant for its professional users. In hospitality, UK hotels are dealing with a perfect storm of extraordinary demand and thin resources, presenting a challenge for marketers looking at long-term brand perception.

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Instagram tests visual search results, TikTok plays with AR, September the new August for travel

Instagram is testing giving more prominence to visual key-word search results. TikTok is becoming ever-more shoppable as online consumer spending goes through the roof.

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Relatable influencers reign, Facebook's 'metaverse' takes shape, consumers hold brands to higher standards

Rose-tinted influence is out, authenticity is in. Zuckerberg has launched VR meeting space Horizon Workrooms and a BBC study reveals the importance of demonstrable sustainability commitments for brands.

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