TikTok is about to have more than 37 million Gen Z monthly active users in the US compared to Instagram which has 33 million. Pinterest is responding to the global rise of live-streamed shopping events
Ramblings from contributors and the team.
73% of people believe that it is important brands clearly communicate what they are doing to help people and society. Sprout Social has released a new report showing when the best and worst times to
Workplace Reaches 7 Million Paid Subscribers, LinkedIn Tells Us B2B Marketing Shouldn't be Boring, TikTok is Celebrating Small Businesses
Workplace by Facebook has reached 7 million paid subscribers. TikTok is celebrating local and small businesses in May. Twitter Research is tapping into the audio trend.
Twitter is celebrating World Press Freedom Day. Engadget contributes to the ongoing debate on the algorithmic bias of social media recommendation engines.
The Guardian highlights how Twitter users turned on Karen Carney following a comment she made about Leeds Football Club. Forrester has just published an article about the 4 Ps of B2B marketing success formula.
Throwback to Ice Bucket Challenge, First-Party Data May Become King, What Are the 12 Brand Archetypes?
Will Leitch writes about the phenomenon that took the internet by storm – the Ice Bucket Challenge. First-party data is emerging as a valuable commodity. Which character archetype does your brand live up to?
Pinterest Users Up, Facebook is About to Take on Clubhouse and Instagram Creators About to Get a Marketplace
Pinterest's monthly users have gone up to 478 monthly active users. Facebook just announced that it will launch a series of audio-only features imminently.
Brands are choosing TikTok more and more for influencer collaborations and advertising, so with a few campaigns under our belts recently we’ve noticed a few key differences between collaborating on TikTok than other social media channels.
We've heard it all before… from people stating adamantly 'they are not an influencer' to it not being seen as a 'real' occupation, the stigma attached to being an influencer is definitely out there.