How you can connect with new audiences by targeting consumer intent

by Jenny Stark on Thursday, January 14, 2016 - 17:01 Comments

Brands that rely on demographics alone might risk alienating a significant number of their potential consumers. Understanding consumer intent - why someone’s searching for a product and where they’re looking to find it - could also be an effective way for a brand to connect new audiences.

Read more

The Future of Advertising Pre-Testing

by Jenny Stark on Thursday, December 3, 2015 - 15:00 Comments

Some of the most successful ads have bombed in pre-testing. Do we need a new model for predicting real-world success?

Read more

Why Storytelling Matters In Advertising

by Jenny Stark on Friday, November 6, 2015 - 14:03 Comments

Storytelling is an integral part of humanity. Here's how we can use it in advertising.

Read more

How Important Are Logos For Brand Identity?

by Jenny Stark on Thursday, October 22, 2015 - 12:00 Comments

Last month Google updated its logo design from serif typeface to a colourful animated Product Sans. Was the change worth it?

Read more

A Letter To My Younger Copywriter Self

by Jenny Stark on Thursday, October 8, 2015 - 11:00 Comments

A few words of copywriting wisdom from my (slightly) elder self

Read more

Lost In Shoreditch

by Jenny Stark on Tuesday, July 21, 2015 - 14:33 Comments

It was hot. Really hot. The sun was searing and to add to the joy, the Tube had announced it was going on a 24hr strike. I joined the hoard of Londoners, emerging from the underground like moles. We blinked into the harsh light of day and stumbled through the streets in search of a bus.

Read more

Lessons from Kubrick: What advertisers can learn from The Shining teaser trailer

by Jenny Stark on Wednesday, June 24, 2015 - 14:47 Comments

It’s only one-and-a-half minutes but it’s strangely ominous and terrifying. What can we learn from Kubrick's teaser trailer for The Shining?

Read more

Storytelling with Cinemagraphs

by Jenny Stark on Friday, June 19, 2015 - 16:23 Comments

Imagine an advert you just can’t draw your eyes from. It’s every marketer’s dream, and right now it’s come in the shape of a cinemagraph.

Read more

A Brief Cultural History of the #Hashtag

by Jenny Stark on Thursday, May 28, 2015 - 12:34 Comments

Remember that time pre-hashtag? 2007. The first generation of the iPhone was only a few months old. JK Rowling released the seventh and final book of the Harry Potter series. Hairspray strutted all over the cinema screens. Hardly anyone knew what a hashtag was. Seven years later, the hashtag was added in the OED and Bird’s Eye foods released ‘Mashtags’, a mashed potato that came in @ and # shapes. What happened in those seven years?

Read more

Our Top Five GIF Artists

by Jenny Stark on Friday, May 22, 2015 - 14:11 Comments

They’re sort of like the visual fast food of the internet…quick, nicely packaged, hit the spot. But some talented artists have turned GIFs into an art form, creating poignant and funny visuals that capture those little moments in life.

Read more