Social Media Crisis Management for Content Marketers
A crisis that isn't managed very well on social media can significantly impact a brand's reputation, making a well-thought-out crisis management plan crucial for any business.
Our Blog
Ramblings from contributors and the team.
10 Questions x 10 Creators: @ilzbaby
Ilhan is a beauty and makeup influencer, who runs her own jewellery brand. She's also a mum to an amazing son. Discover what she loves about being an influencer, how she stays on top of trends and more.
TikTok Surpasses Google in Certain Search Queries, Key Trends in Influence Marketing and New Instagram Features
From TikTok's dominance in search to groundbreaking influence trends, we've got stories that will keep you on the edge of your screen. Dive into the world of social media and stay ahead of the curve.
Step Up Your Game: Influencer Fee Benchmarks For 2023
The influencer marketplace is saturated, but knowing your worth can set you apart. Take part in our survey and we will give you access to an exclusive report that will help you refine your pricing model and gain a competitive edge.
10 Questions x 10 Creators: Tesa Pesic
Meet Tesa, known as @thenamestesa, a content creator from New York, who shares the love for both travel and coffee. We approached her to discuss her perspectives on the industry and what are her passions and challenges.
10 Questions x 10 Creators: Serena at @thestadlerfam
Hi world, meet @thestadlerfam, the oh-so-cute cute chihuahua 🤍. We chatted with her loving parents about what's it's like managing their dog-star and the joys and perils of being creators in the pet industry. 🐾
Gen Z prefers TikTok and Instagram, TikTok's Musical Event, Instagram's Collaborative Posts, and the Rise of a $250 Billion Creator Economy
TikTok’s 'In The Mix' event heralds a fresh wave of musical discovery, while Instagram and Threads ramp up user engagement. The global creator economy is worth $250 billion. Gen Z's evolving retail preferences are redefining brand strategies on social platforms.
Hotel Digital Marketing Strategies: Direct Booking and Website Conversion
In this article, we explore some conversion strategies to maximize direct bookings, ultimately helping hotels secure a stronger foothold in the digital marketplace. As you’ll discover, it’s not just about streamlining the booking process.
Creating Compelling Visuals: The Art of Hotel Digital Marketing
The key to captivating audiences in today’s age of information overload is compelling storytelling. By presenting well-crafted and meaningful stories, you can connect with your target audience in a meaningful way.
A New Frontier in Digital Marketing for Hotels: Sustainability and Green Marketing
Exploring the sustainability trend in the hotel industry and ‘green marketing.’