Ramblings from contributors and the team.
As TikTok continues to take the lead in keeping user attention inside the app, Meta has doubled down with their latest announcement that all video uploads will now become Reels.
Meta is improving on its digital avatars to be more interesting and interactive, as part of their broader push to encourage habitual engagement behaviour within virtual worlds.
Instagram has begun testing a new Stories presentation UI, which only displays the first three frames with a ‘show all’ prompt on the top left of the screen.
LinkedIn’s user activity has continued to rise alongside the broader economy in the wake of the pandemic, with reportedly ‘record levels’ of engagement growth for six quarters in a ro
TikTok has launched 10-minute video uploads to the platform. Originally TikTok videos were limited to 15 seconds, which generated more scrolling and a new wave of social media influencers.
Conversations around Mega Sales reach half a million mark, live streaming is still popular as ever and brand recall for influencer content is quadruple versus traditional content.
Laundry-cleaning service, Laundryheap, teamed up with creative agency Imperial Leisure to promote its 24-hour cleaning service.
Social commerce overtakes physical retail in SEA, Instagram Live's new scheduling feature and Facebook shares Discovery Commerce Marketing guide
How are brands having fun with Squid Game? Plus, how to stand out in Asia this 11.11 and Vietnamese Tet New Year
The latest APAC insights into purpose-washing, what consumers expect in the Fashion and Beauty industry, and insights into the new creator economy in Asia.
