Our Blog

Ramblings from contributors and the team.

New Google ad explores power of questions, Instagram playing Favorites, luxury travel motivations shifting

Instagram is developing a new 'Favorites' feature, WhatsApp is to become a business directory and two major new campaigns look at issues around social unity and coded bias.

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Twitter goes edge-to-edge, Facebook x Ray-Ban launches, end of green and amber lists?

Twitter is testing an Instagram-style visual feed, while Facebook and Ray-Ban have entered the shady world of smart glasses. In travel, a British tour operator becomes the first to offer free PCR tests.

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Inauthentic influencers lose trust, seniors stereotype ageing badly, domestic tourism highs and lows

LinkedIn is retiring its Stories feature as it proves irrelevant for its professional users. In hospitality, UK hotels are dealing with a perfect storm of extraordinary demand and thin resources, presenting a challenge for marketers looking at long-term brand perception.

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Instagram tests visual search results, TikTok plays with AR, September the new August for travel

Instagram is testing giving more prominence to visual key-word search results. TikTok is becoming ever-more shoppable as online consumer spending goes through the roof.

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Relatable influencers reign, Facebook's 'metaverse' takes shape, consumers hold brands to higher standards

Rose-tinted influence is out, authenticity is in. Zuckerberg has launched VR meeting space Horizon Workrooms and a BBC study reveals the importance of demonstrable sustainability commitments for brands.

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TikTok triumphs, Instagram introduces Limits, Google reveals travel search trends

Instagram has launched a set of anti-abuse features, meanwhile TikTok has overtaken Facebook as the world’s most downloaded app. Overseas travel caution persists but UK demand remains strong.

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Instagram shares Reels algorithm overview, TikTok tests vanishing video, KFC launches a hotel?

Instagram has shared a new overview of the key factors it considers when ranking Reels, which can now be up to one minute long. Meanwhile, TikTok is piloting its own vanishing Stories.

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Influencers and content creators – what’s the difference?

Influencers and content creators have been happily co-existing for years. Are the two synonymous, or do they deserve greater distinction? 

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Instagram Tells Us How Its Algorithm Works, Tips to Grow Followers on Your LinkedIn Page, Instagram's Experiment With Likes Doesn't Make As Much Impact As Expected

Instagram published the first in a series of posts that tries to clarify and explain how its algorithm works.  Facebook is launching new features on Instagram to help creators earn more money. LinkedIn has shared an article on how brands and businesses can increase their followers.

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YouTube Shorts Lets More Users Sample Audio from Any Video, Android Follows iOS, Twitter About to Launch Super Follows Feature

YouTube is catching up with TikTok by allowing more countries to sample audio from any YouTube video. Twitter is reportedly about to launch a new feature that will let some account holders charge users to give them access to additional content. Google is following in the footsteps of Apple by all

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