Our Blog

Ramblings from contributors and the team.

LinkedIn updates algorithm, TikTok replaces discover, Instagram expands Reels and Meta utilises messaging tools

LinkedIn’s user activity has continued to rise alongside the broader economy in the wake of the pandemic, with reportedly ‘record levels’ of engagement growth for six quarters in a ro

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TikTok video length, LinkedIn newsletters, algorithm free Instagram and Pinterest pins

TikTok has launched 10-minute video uploads to the platform. Originally TikTok videos were limited to 15 seconds, which generated more scrolling and a new wave of social media influencers.

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Mega Sales, Shoppertainment and Livestreaming create new records as popularity surge in SEA

Conversations around Mega Sales reach half a million mark, live streaming is still popular as ever and brand recall for influencer content is quadruple versus traditional content.

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Laundryheap No Laundrette

Laundry-cleaning service, Laundryheap, teamed up with creative agency Imperial Leisure to promote its 24-hour cleaning service.

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Social commerce has outpaced physical retail in SEA, and Instagram Live’s new scheduling feature may mean more than you think

Social commerce overtakes physical retail in SEA, Instagram Live's new scheduling feature and Facebook shares Discovery Commerce Marketing guide

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How are brands having fun with Squid Game? Plus, how to stand out in Asia this 11.11 and Vietnamese Tet New Year

How are brands having fun with Squid Game? Plus, how to stand out in Asia this 11.11 and Vietnamese Tet New Year

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Sceptical APAC consumers on purpose-washing, varying popularity of social media in APAC and domestic travel bubble brings wonder to Malaysians

The latest APAC insights into purpose-washing, what consumers expect in the Fashion and Beauty industry, and insights into the new creator economy in Asia.

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TikTok World wraps, Pinterest predicts trends, big brands rebound, wellness travel to boom

TikTok's first ever global business showcasing event goes ahead, Instagram shares hashtag insights, Pinterest is pleased with its trends forecast and Kantar research looks at thriving brands. 

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New Google ad explores power of questions, Instagram playing Favorites, luxury travel motivations shifting

Instagram is developing a new 'Favorites' feature, WhatsApp is to become a business directory and two major new campaigns look at issues around social unity and coded bias.

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Twitter goes edge-to-edge, Facebook x Ray-Ban launches, end of green and amber lists?

Twitter is testing an Instagram-style visual feed, while Facebook and Ray-Ban have entered the shady world of smart glasses. In travel, a British tour operator becomes the first to offer free PCR tests.

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