Lessons from Kubrick: What advertisers can learn from The Shining teaser trailer

by Jenny Stark on Wednesday, June 24, 2015 - 14:47 Comments

It’s only one-and-a-half minutes but it’s strangely ominous and terrifying. What can we learn from Kubrick's teaser trailer for The Shining?

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Storytelling with Cinemagraphs

by Jenny Stark on Friday, June 19, 2015 - 16:23 Comments

Imagine an advert you just can’t draw your eyes from. It’s every marketer’s dream, and right now it’s come in the shape of a cinemagraph.

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A Brief Cultural History of the #Hashtag

by Jenny Stark on Thursday, May 28, 2015 - 12:34 Comments

Remember that time pre-hashtag? 2007. The first generation of the iPhone was only a few months old. JK Rowling released the seventh and final book of the Harry Potter series. Hairspray strutted all over the cinema screens. Hardly anyone knew what a hashtag was. Seven years later, the hashtag was added in the OED and Bird’s Eye foods released ‘Mashtags’, a mashed potato that came in @ and # shapes. What happened in those seven years?

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Our Top Five GIF Artists

by Jenny Stark on Friday, May 22, 2015 - 14:11 Comments

They’re sort of like the visual fast food of the internet…quick, nicely packaged, hit the spot. But some talented artists have turned GIFs into an art form, creating poignant and funny visuals that capture those little moments in life.

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A Brief Cultural History of the Emoticon :-)

by Jenny Stark on Wednesday, May 13, 2015 - 10:22 Comments

Ever wondered when the first emoticon was invented? Here's a timeline for the curious.

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#DaretoStare

by Jenny Stark on Thursday, April 23, 2015 - 10:31 Comments

Sometimes we're so caught up in the digital world we forget about the simplest form of communication: eye contact. Last Friday we decided to step away from our screens onto the streets of Shoreditch to find out if we can still #daretostare.

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Connecting on Facebook: Making News Feed Work for Brands

by Edward Quekett on Monday, April 20, 2015 - 13:47 Comments

Organic reach on Facebook is decreasing, and has been on the decline for more than a year. As the network exploded in popularity and sharing is now as simple as a tap, the way Facebook curates updates has changed to only show the most relevant, popular, interesting, or exciting updates to you. To get through this, we need to connect.

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Creating Unique Stories with Live Streams

by Edward Quekett on Monday, April 13, 2015 - 11:27 Comments

Keeping our fingers on the pulse over the past few weeks led us to discover and come to love two of the newest live streaming apps on the block: Periscope and Meerkat. They say "live video can take you someplace and show you around", and we agree.

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Sex Sells. Or Does It?

by Jenny Stark on Wednesday, April 1, 2015 - 23:00 Comments

Sex sells. I know it. You know it. Hugh Hefner knows it.
But has it become an old-fashioned way of advertising?
We went to Shoreditch House's talk on Advertising for Women to find out.

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Instagram’s Carousel Ads Introduce Links

by Edward Quekett on Monday, March 23, 2015 - 15:41 Comments

Just the other week Instagram revealed its latest advertising product, carousel ads. Just like the Kodak 'Carousel' slide projector (of Mad Men fame) carousel ads are designed to share stories with multiple images.

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