Personalise, Personalise, Personalise

by by Ella Hagi on Tuesday, May 24, 2016 - 11:00 Comments

Joe Bloggs doesn’t exist. We’re all individuals and we like being treated as such – like when we go to our local cafe where the barista remembers our name and knows how we take our coffee.

Personalised marketing aims to take this experience online.

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Increase organic reach and engagement by collaborating with your audience

by Yunus Akseki on Monday, February 22, 2016 - 17:22 Comments

Organic engagement and reach on social media, especially on Facebook, is falling. But you can buck the trend if you share genuinely engaging stories. What makes engaging stories? Read more to find out.

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How you can connect with new audiences by targeting consumer intent

by Jenny Stark on Thursday, January 14, 2016 - 17:01 Comments

Brands that rely on demographics alone might risk alienating a significant number of their potential consumers. Understanding consumer intent - why someone’s searching for a product and where they’re looking to find it - could also be an effective way for a brand to connect new audiences.

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The Future of Advertising Pre-Testing

by Jenny Stark on Thursday, December 3, 2015 - 15:00 Comments

Some of the most successful ads have bombed in pre-testing. Do we need a new model for predicting real-world success?

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Why Storytelling Matters In Advertising

by Jenny Stark on Friday, November 6, 2015 - 14:03 Comments

Storytelling is an integral part of humanity. Here's how we can use it in advertising.

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How Important Are Logos For Brand Identity?

by Jenny Stark on Thursday, October 22, 2015 - 12:00 Comments

Last month Google updated its logo design from serif typeface to a colourful animated Product Sans. Was the change worth it?

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A Letter To My Younger Copywriter Self

by Jenny Stark on Thursday, October 8, 2015 - 11:00 Comments

A few words of copywriting wisdom from my (slightly) elder self

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Lost In Shoreditch

by Jenny Stark on Tuesday, July 21, 2015 - 14:33 Comments

It was hot. Really hot. The sun was searing and to add to the joy, the Tube had announced it was going on a 24hr strike. I joined the hoard of Londoners, emerging from the underground like moles. We blinked into the harsh light of day and stumbled through the streets in search of a bus.

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Lessons from Kubrick: What advertisers can learn from The Shining teaser trailer

by Jenny Stark on Wednesday, June 24, 2015 - 14:47 Comments

It’s only one-and-a-half minutes but it’s strangely ominous and terrifying. What can we learn from Kubrick's teaser trailer for The Shining?

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Storytelling with Cinemagraphs

by Jenny Stark on Friday, June 19, 2015 - 16:23 Comments

Imagine an advert you just can’t draw your eyes from. It’s every marketer’s dream, and right now it’s come in the shape of a cinemagraph.

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