Pinterest Users Up, Facebook is About to Take on Clubhouse and Instagram Creators About to Get a Marketplace
Pinterest Increases Its Users To 478 Million Users
Accordingly to the quarterly earnings reports just posted by Pinterest, the platform's monthly users have gone up to 478 monthly active users. Pinterest adds that its international business "grew very rapidly during Q1 and comprised nearly 20% of total revenue for the first time".
More impressively, the number of users engaging with shopping surfaces grew by more than 200% in the year ending 31 March 2021. This highlights the next step in Pinterest's evolution of the platform from a social platform to a shopping discovery platform.
Facebook is About To Take On Clubhouse
Facebook just announced that it will launch a series of audio-only features imminently. These new features will include Live Audio Rooms – basically Facebook's version of Clubhouse – and Soundbites, which will allow users to create and share short audio clips. The new features will initially be rolled out to a small group of people and gradually expanded to a larger group users.
Instagram Creators Will Soon Get Marketplace
Following in the footsteps of TikTok, Engadget reports that Instagram is about to launch a marketplace for creators and creator shops. The marketplace will allow businesses and brands to connect with influencers to collaborate campaigns.
Lead Generation ads have arrived on TikTok
TikTok has introduced new capabilities into its ads platform, allowing businesses to serve ads with native forms to TikTok users. Users can simply tap on an ad to reveal a submission form without leaving the app. Lead-generation ads are already a part of platforms such as LinkedIn, Facebook and Instagram and they generate better conversion rates compared to sending users to an external landing page.
Whatsapp for Business Users Can Are About To Have More Ways To Buy Ads
Facebook is gradually introducing Whatsapp to its advertising ecosystem. Advertisers can already enable a button that allows users to contact the advertiser through a single click. Moving forward, advertisers will be able to add storefronts/menus or as Facebook calls it "catalogues" to their profile. Facebook says that the latest feature is just the beginning of Facebook's vision to create a connected ecommerce experience across its properties.