The rise of TikTok over lockdown

By Sarah on 20 July 2020

With over 700 million downloads last year TikTok was very well positioned for us all having a bit more time on our hands.

Infact, according to recent stats by Sensor Tower, TikTok surpassed over 2 billion downloads this year with a whopping 315 million installs in Q1 2020 - this being a record-breaking quarter for TikTok for having the most installs of any app ever.

From quick fire funny videos to some really elaborate pieces of creativity it's been the place for us to ease the tension of too much time cooped up with the family or inspiration for when we're feeling a little bit more productive. There is certainly no shortage of content with #quarantine having (61 billion views), #lockdown (28 billion views) and #coronavirus (92 billion views).

TikTok is probably most known for the challenges and there were many, from the bananadrop challenge, numerous dance ones, emoji ones, pet ones, jumping over postboxes ones and even a broom challenge, there was lots to get involved in and keep us from getting the lockdown blues.

Here are some of our favourites:

So obviously some of us definitely had a little too much time on our hands

@kelseysound

Quarantine Tik Tok Toe

? Classical Music - Classical Music

@robray38

All that jumping about was exhausting ? ##foryou##busdriver

? Witch Doctor - The Cartoons

@rebecaelenagb

SO EASY ! ##fyp##toiletpaper##learnfromme##tiktok##learnfromhome##idea##homedecor##decorationideas

? sunet original - rebecaelenagh



We all adjusted to working from home

@shut_up_yaz

Dealing with Karen’s all day ?##callcentre##workingfromhome##office##wine##motivation

? original sound - yasminvdz

@nemotripawdsausag

Can’t get the staff these days... ##viral##foryou##foryoupage##dachshund##workingfromhome##lockdown##sausagedog##fyp##puppy##dogs##dogsoftiktok

? original sound - destinysciuva

@antigonecadence

Working from home ##catsoftiktok##cats##catfamily##kittensoftiktok##kittens##cutekittens##cutecats##workingfromhome##foryou##fyp

? Kokiri Forest with Ocarinas - daviderickramos



But we made good use of the extra time with family

@waynebrady

Our ##blended fam spending ##familytime missing our ohana. ##familydancechallenge in tropical onesies! @mandietaketa @mr.jfordham @mailebrady ##fyp

? Roses - Imanbek Remix - SAINt JHN

@diegodcfmyr

I got so much flour stuck in my eyes, nose and teeth, so big shoutout to dad? ##fyp##foryoupage##foryou##sibling##siblingchallenge

? Sibling tag - vovotavares

@bradbradthebro

This took awhile to make. Don’t let this flop. ##fypage##fyp##dance##family##dance##glow##canttouchthis ?like for part 2

? U Cant Touch This - Modern Rock Players



Especially with nan

@lewisleighh

so today I went to get my nans essential groceries and when I delivered them we made a tiktok lol ##fyp##foryou##nan##uk##grandma

? Laxed (Siren Beat) - Jawsh 685



More importantly we shared our support for the NHS

@sallyjones27

##nhs##allinthistogether##stayathome##wecant##youcan##fyppage##foryou

? original sound - ashbash2425

@katiehiggins94x

##nhs

? duet me pls im lonely - xoxosamko




And the extra loo rolls kept the pets busy

@azchpn

??????????Which is the winner? ##tikdog##levelupchallenge##fyp##dog##dogsoftiktok##foryourpage##?##??????##???

? Level Up - Ciara

@caeharrington

Since you all were asking for level 8... ?##levelupchallenge##catsoftiktok##cats##animals

? Level Up - Ciara



We couldn’t go out so we turned DJ Quarantine at home

@unclejessiie

day 2 in quarantine ##wishmeluck##coronavirus##fyp##makeadrink##fratboy##funny

? Satisfaction - DJ Tokeo



And we got ready for Super Saturday when the pubs reopened

@dadwithdimples

Repost as today’s the day the pubs reopen ?? ##supersaturday##pubsreopen##drinkresponsibly##foryoupage##fyp

? original sound - dadwithdimples

That’s the fun stuff, but with the app reaching exciting new levels and TechCrunch reporting that the younger generation are now spending just as much time on TikTok as they are on YouTube, it's clearly time we take this app much more seriously when it comes to how it fits in our marketing strategies.



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