The rise of TikTok over lockdown

By Sarah on 20 July 2020

With over 700 million downloads last year TikTok was very well positioned for us all having a bit more time on our hands. Infact, according to recent stats by Sensor Tower, TikTok surpassed over 2 billion downloads this year with a whopping 315 million installs in Q1 2020 - this being a record-breaking quarter for TikTok for having the most installs of any app ever. From quick fire funny videos to some really elaborate pieces of creativity it's been the place for us to ease the tension of too much time cooped up with the family or inspiration for when we're feeling a little bit more productive. There is certainly no shortage of content with #quarantine having (61 billion views), #lockdown (28 billion views) and #coronavirus (92 billion views). TikTok is probably most known for the challenges and there were many, from the bananadrop challenge, numerous dance ones, emoji ones, pet ones, jumping over postboxes ones and even a broom challenge, there was lots to get involved in and keep us from getting the lockdown blues. Here are some of our favourites:

So obviously some of us definitely had a little too much time on our hands

 
 

We all adjusted to working from home

 
 
 
 

But we made good use of the extra time with family

 
 
 
 

Especially with nan

 
 

And the extra loo rolls kept the pets busy

 
 

More importantly we shared our support for the NHS

 
 

We couldn’t go out so we turned DJ Quarantine at home

 
 

And we got ready for Super Saturday when the pubs reopened

 
 

That’s the fun stuff, but with the app reaching exciting new levels and TechCrunch reporting that the younger generation are now spending just as much time on TikTok as they are on YouTube, it's clearly time we take this app much more seriously when it comes to how it fits in our marketing strategies.
 

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