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Ramblings from contributors and the team.

Choosing the right creative agency

Find the perfect fit for your business with our guide to choosing the right creative agency. Learn the key factors to consider from portfolios, experience, chemistry, relationships, size and location to get the best results for your marketing and advertising needs.

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Getting the most out of your creative agency

What are the key factors for success in working with a creative agency, including identifying your needs, effective communication, trust, and setting realistic expectations?

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Why work with a creative agency

From building brands to creating content, a creative agency can help you connect with your target audience and achieve your goals. Discover the benefits of working with a creative agency.

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What does a creative agency do?

Creative agencies unlock the power of creativity to take your business to the next level. Discover the role of creative agencies in building better relationships with customers, extending your reach in the market, and more.

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How to write a creative brief

Unlock the secret to successful creative projects with a clear and concise creative brief. Here's what to expect and include in a creative brief, from outlining your goals and objectives to identifying your target audience and budget.

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Instagram adds in-app post scheduling, Facebook expands professional mode, Snap partners with Amazon and YouTube rolls out Primetime Channels

Social media managers and creators no longer need to rely on third-party tools or Creator Studio to schedule posts on Instagram.

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Video: the most powerful hotel marketing tool?

2022 has shaped up to be the year of the video. Here's what hotel marketers need to know.

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TikTok launches downvotes, Instagram tries DM alerts, Facebook tests ‘Subscribers Only’ posts and Twitter rolls out video updates

Twitter is the next social media platform to join the video content trend and align with the TikTok-led shift by launching two updates to improve their video experience.

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TikTok is Gen Z’s search engine, Instagram copies BeReal, LinkedIn adds a discover feed and Meta updates Reels

TikTok is becoming more than just entertainment, with younger audiences using the platform to search for things to do and places to try.

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Meta focuses on Reels, YouTube partners with Shopify, TikTok expands accessibility tools and Facebook changes feed format

As TikTok continues to take the lead in keeping user attention inside the app, Meta has doubled down with their latest announcement that all video uploads will now become Reels.

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