Imperial Leisure
Sometimes we're so caught up in the digital world we forget about the simplest form of communication: eye contact. Last Friday we decided to step away from our screens onto the streets of Shoreditch to find out if we can still #daretostare.
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We're looking forward to launching #EverdayMoments, a new project for Twitter. #EverydayMoments is a visualisation of Tweets featuring everyday topics in the UK during an average week. Here's a teaser screen showing conversations featuring "football" v "rugby" on a Saturday afternoon. Football is a much more popular topic than rugby in England and Scotland, although more people tweet about rugby in Ireland.
Watch this space for more details.
We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line
We’ve just launched a digital campaign for will.i.am’s new solo album #willpower. The campaign is a real-time, interactive, 3D visualization that displays the global spread of tweets that mention the hashtag #willpower.
The application collects the tweets and maps them onto a 3D globe. The tweets are animated as ‘digital flares’ that travel from location to location based on the tweet sender and tweet receiver’s profile location.
You can view the full tweet by rolling over the flares and also add your own tweet to the visualizer using the hashtag #willpower.
You can view #willpower here: http://www.will-i-am.com/willpower/ (Requires a WebGL-enabled browser such as Firefox or Chrome.)
We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line
We’re excited to announce that our Valentine’s Day project ‘Love Will Conquer’ was shortlisted twice amongst the top 15% of agencies across Europe at this year’s Lovie Awards. Judges selected our Valentine’s Day Project, ‘Love Will Conquer’, as a noteworthy and high-quality project in the Design and HTML5 categories.
The Lovie Awards celebrates and recognises Europe’s top web, creative and content publishers. It is judged by The International Academy of Digital Arts & Sciences. You can see the full list of winners here.
‘Love Will Conquer’ is a real-time, interactive, 3D stream of tweets that mentions the words ‘love’ or ‘hate’ and maps them onto a 3D earth. You can browse the tweets by country to give you a glimpse of how much love (and hate) there is in that country. You can find ‘Love Will Conquer’ here. (Requires an OpenGL enabled browser)
We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line
Happy Valentine's Day everyone!
We just launched a fun project called "Love Will Conquer". It's a real-time, interactive, 3D stream of tweets that mention the words "love" or "hate" and maps them onto a 3D Earth.
Tweets are animated into a 3D structure based on the time the tweets were posted, how long the tweets are and whether the tweets mention love or hate.
You can browse the tweets by country to give you a snapshot of how much love (and hate) there is in the selected country. Locations are pre-selected according to the volume of tweets coming from that location.
You can find Love Will Conquer here. (Requires Google Chrome)
We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line
We're delighted to announce the launch of the Justin Bieber 'Under the Mistletoe' Treasure Hunt on Facebook! The campaign, created with MediaCom and Mercury Records, will run until midnight of the 30th October in the UK on the Justin Bieber Facebook page.
By completing the treasure hunt, players will be entered into a draw for the chance to meet Justin Bieber on the 7th of November, shortly after the launch of his Christmas album ‘Under the Mistletoe’. The winner will be announced on the 1st of November.
Fans are asked to locate 10 presents hidden on Google Streetview and will be able to search for the presents in a Facebook application integrating the Google Maps JavaScript API. Clues are given in the form of challenges that are based on Justin’s recent UK tour, asking questions such as “Head to the venue where Justing started his UK tour in 2011!”. A radar to highlight the player’s proximity to each present is embedded into Google Maps, allowing players to see how close they are to each present.
"We loved developing the treasure hunt with Google Streetview and Facebook. Integrating them all into one application makes the adventure exceptionally engaging and accessible to all fans” said Yunus Akseki, Director at Imperial Leisure.
The treasure hunt aims to increase user engagement and raise awareness of Justin Bieber’s upcoming album. The treasure hunt is available on Justin Bieber’s Facebook page, which can be found here.
We're a social media agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line
Our latest site for Mizuno has been up for a little while now - one of our favourite bits from the site is this 3D interactive sequence we created for their most advanced shoe ever - Mizuno Enigma. We worked with the previous agency's creative which depicted the shoe as being so luxurious that it feels like running on clouds to create a sequence which literally shows the running tracks of someone who has been running on clouds.
We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line
We just launched Mizuno's European website across 32 countries. We designed and developed the site as well as developing film and animation content.
We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line
Our latest campaign to promote Drive Angry 3D is now live. We worked with MEC Interactive where we built a Facebook Places campaign consisting of a competition: The Good the Bad and the Beautiful, targeting 18- to 35-year-old males. Participants are asked to pledge their allegiance to an army led by the key characters in the film: The Good, The Bad and The Beautiful. They are then invited to solve a clue to identify the location of where they can sign up to the army.
We built on our previous experiences of building Facebook Places campaigns for the likes of Cherly Cole and N*E*R*D (Polydor) and EA Games to implement the game mechanics. The game is built using Facebook's newly introduced (and very limited in functionality) Facebook Places API.
Campaign is significant as the application activates target audience (fan boys) into brand advocates where they automatically publish updates regarding their chosen army and where they checked into the army. We introduced social features where users are rewarded with a 2 for 1 Go Karting vouchers for inviting their friends on Facebook to join an army.
The competition, which runs from today (7 January) until the film's UK launch on 17 February, encourages users in the major cities across the UK to check in to one of three allocated places.
Each check-in place is has been selected as good, bad or beautiful, to reflect characters from the film.
We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line
We just launched our latest Facebook campaign for the Electronic Arts Christmas tour - Play4Xmas. There are six events taking place at shopping malls across the country until 19th December. You can win up to ten games a day by checking in on Facebook Places. Similarly to our campaigns for Cheryl Cole & N*E*R*D, the Facebook Places campaign and the Facebook app helps activate those who are at the events into brand advocates by publishing updates on their feeds. Go check it out.
We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line
