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Love Will Conquer - Interactive real-time 3D stream of 'love' (& 'hate') on Twitter

By Stefano on 14 February 2012

Happy Valentine's Day everyone! 

We just launched a fun project called "Love Will Conquer". It's a real-time, interactive, 3D stream of tweets that mention the words "love" or "hate" and maps them onto a 3D Earth.

Tweets are animated into a 3D structure based on the time the tweets were posted, how long the tweets are and whether the tweets mention love or hate.   

You can browse the tweets by country to give you a snapshot of how much love (and hate) there is in the selected country.  Locations are pre-selected according to the volume of tweets coming from that location. 

You can find Love Will Conquer here. (Requires Google Chrome)

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Justin Bieber Facebook Treasure Hunt Launch

By Stefano on 27 October 2011

We're delighted to announce the launch of the Justin Bieber 'Under the Mistletoe' Treasure Hunt on Facebook! The campaign, created with MediaCom and Mercury Records, will run until midnight of the 30th October in the UK on the Justin Bieber Facebook page.

By completing the treasure hunt, players will be entered into a draw for the chance to meet Justin Bieber on the 7th of November, shortly after the launch of his Christmas album ‘Under the Mistletoe’. The winner will be announced on the 1st of November.

Fans are asked to locate 10 presents hidden on Google Streetview and will be able to search for the presents in a Facebook application integrating the Google Maps JavaScript API. Clues are given in the form of challenges that are based on Justin’s recent UK tour, asking questions such as “Head to the venue where Justing started his UK tour in 2011!”. A radar to highlight the player’s proximity to each present is embedded into Google Maps, allowing players to see how close they are to each present.

"We loved developing the treasure hunt with Google Streetview and Facebook. Integrating them all into one application makes the adventure exceptionally engaging and accessible to all fans” said Yunus Akseki, Director at Imperial Leisure.

The treasure hunt aims to increase user engagement and raise awareness of Justin Bieber’s upcoming album. The treasure hunt is available on Justin Bieber’s Facebook page, which can be found here.




We're a social media agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Drive Angry 3D Facebook Places Campaign

By Yunus on 10 January 2011

Our latest campaign to promote Drive Angry 3D is now live. We worked with MEC Interactive where we built a Facebook Places campaign consisting of a competition: The Good the Bad and the Beautiful, targeting 18- to 35-year-old males. Participants are asked to pledge their allegiance to an army led by the key characters in the film: The Good, The Bad and The Beautiful. They are then invited to solve a clue to identify the location of where they can sign up to the army.

We built on our previous experiences of building Facebook Places campaigns for the likes of Cherly Cole and N*E*R*D (Polydor) and EA Games to implement the game mechanics. The game is built using Facebook's newly introduced (and very limited in functionality) Facebook Places API.

Campaign is significant as the application activates target audience (fan boys) into brand advocates where they automatically publish updates regarding their chosen army and where they checked into the army. We introduced social features where users are rewarded with a 2 for 1 Go Karting vouchers for inviting their friends on Facebook to join an army.

The competition, which runs from today (7 January) until the film's UK launch on 17 February, encourages users in the major cities across the UK to check in to one of three allocated places.

Each check-in place is has been selected as good, bad or beautiful, to reflect characters from the film.

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Flash Mob Gone Wrong

By Yunus on 26 November 2010

Incredible story of a flash mob unfolding and going very wrong - told by Tom Scott

We're a social media agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Electronic Arts Facebook Places Campaign

By Yunus on 26 November 2010

We just launched our latest Facebook campaign for the Electronic Arts Christmas tour - Play4Xmas. There are six events taking place at shopping malls across the country until 19th December. You can win up to ten games a day by checking in on Facebook Places. Similarly to our campaigns for Cheryl Cole & N*E*R*D, the Facebook Places campaign and the Facebook app helps activate those who are at the events into brand advocates by publishing updates on their feeds. Go check it out.

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Facebook launches Local Deals

By Yunus on 4 November 2010

Facebook added new functionality last night to Places - Local Deals. Local deals is currently in beta and is only available to selected businesses. Businesses will be able to run special offers for users who check in to their business Place to drive loyalty, footfall and business.

Four types of deals are available:

Individual deals
Reward individual customers when they check in.

Friend deals
Reward groups of customers.

Loyalty deals
Reward customers when they visit a certain number of times.

Charity deals
Pledge to check in to charity when customers check in.

The new functionality will be rolling out in the US in the next few days, UK is expected follow shortly after. While the new functionality is exciting for Facebook, it is only following and slightly improving what other location based services such as foursquare and gowalla already offer. In fact while Facebook had said they wanted to partner with other location based services this move seems to put them in direct competition.

Places is still missing key functionality such as events and it is reluctant to talk to other businesses and brands to build unique and bespoke experiences. In addition it is susceptible to manipulation by computer savvy users. Business must bear these constraints in mind when planning their promotions.

We're a social media agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

N*E*R*D Facebook Places Campaign

By Yunus on 28 October 2010

We have just launched a Facebook Places campaign to promote N*E*R*D's new album, Nothing. Similarly to Chery Cole's campaign, fans are encouraged to check in to special billboard posters through Facebook Places. The Facebook Places campaign allows the billboard campaign to spill over to social media where users automatically publish updates on their feeds about the new album upon checking in and installing the application.

Since we got you here why don't you listen to some of his tunes.

 

 

 

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Social networking use among internet users ages 50 and older nearly doubled last year

By Yunus on 28 August 2010

A report published by Pew Internet has found that social media use amongst ages of 50+ has nearly doubled last year.

Delving into the study in more detail brings up some interesting reasons as to why social media is becoming more favourable with the older generations. Below are some interesting findings from the study:

  • About half of all social networking users ages 50 and older said they had been contacted by someone from their past who found them online. Overall, 64% of social networking users have searched for information about someone from their past, compared with 30% of non-users.
  • Older adults are more likely to be living with a chronic disease , and those living with these diseases are more likely to reach out for support online.
  • And finally, social media bridges generational gaps. While the results can sometimes be messy, these social spaces pool together users from very different parts of people’s lives and provide the opportunity to share skills across generational divides.

We're a social media agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

How Florida used social media to increase tourism during the oil spill

By Yunus on 28 August 2010

When disaster strikes knowledge is power. State of Florida deployed a social media campaign with a microsite, Florida Live, as the central component to respond to the crisis in real time and talk about how the spill is affecting the area - or rather not affecting it. The result was tourism actually increased statewide last quarter, up 3.4% from the same time last year. Slideshow on the right details a case study from the agency who deployed the campaign. Original story on CNN Fortune.

 

 

 

 

 

We're a social media agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Green Poll Finals Tonight, 8th July 2010, at The Monarch

By Yunus on 8 July 2010

Green Man Festival's search for the band to open the festival, Green Poll, is coming to a conclusion tonight at The Monarch in Camden, London. 5 bands will battle live in front of four judges from the industry; John Pearson from BBC6 Music, Stephen Bass from Moshi Moshi records, Simon Raymond from Bella Union, and Phil Alexander from Mojo will pick the band that will open this year's sell out festival.

Green Poll developed by us, Imperial Leisure, is now in its third year and, this year, attracted almost 700 bands. Any band can enter the competition, and anyone can vote for the band they would like to see in the finals.

We're a social media agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

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