What services does a creative agency offer?
There are many different types of creative agency - which makes sense, given the incredibly varied and vast spectrum of possibilities within the creative industry. From traditional services to contemporary offerings and beyond, this blog features some of the services you can expect from a creative agency, and how they can benefit your business.
To start with, what is a creative agency? Regardless of what services it offers, a creative agency works with clients to deliver results through compelling, effective marketing. Boutique agencies tend to focus on specific aspects of the creative industry, whereas larger network agencies will be more likely to offer full spectrum services. When seeking a creative agency to partner with you should choose one that best suits your needs in terms of services offered - we've created a handy guide to selecting the right one in this blog [link to Choosing the right creative agency].
Now, onto the services you can expect from a creative agency.
Branding and identity
This is a must-have for any business. A strong identity helps your brand to stand out from the competition. When a creative agency offers branding and identity as a service, they will develop a brand strategy and guidelines that will influence all future marketing, communications, creative work and more. This will also include designing a logo; creating a strong visual identity - such as choosing the right colours and fonts to represent your brand and what it stands for.
Graphic designers are specialised in producing unique, creative and visually appealing designs. These can be used for all manner of platforms, from websites to apps to social media, and even across printed media such as brochures, flyers, business cards and more.
Web design and development
This one is relatively straight-forward to understand, though the process itself is often considerably more complex. Web design and development can involve anything from superficial enhancements to existing sites, or a deep-dive approach involving content design, user experience (UX) and user interface (UI) specialists, and more. The outcome will be a website that is optimised for overall usability and user journey, including search engine optimisation (SEO) to enhance visibility in search engines, and mobile responsiveness.
App design and development
App design is as important today as website design, with brands across all industries choosing to locate themselves on their customers' mobile devices. The approach is somewhat similar to how a website is made, with the outcome being a user-friendly product that is optimised for the best end-to-end customer experience.
Traditionally speaking this would have been written content only, but in a social media-driven environment content creation now refers to a vast amount of shareable content. From website copy to social captions, blog posts to infographics, videos to podcasts, gifs to memes and more, this is an increasingly expanding category. There are agencies out there that specialise in various types of content creation. It's important to find the right one that best aligns with your brand vision and values.
Social media management
Your brand's presence on social media is essential in today's world, especially if you want to stay relevant to younger audiences. A creative agency that offers social media management services will, essentially, manage your business' social media presence. This can involve several platforms - such as TikTok, Facebook, Instagram, LinkedIn. The service will likely involve the creation and curation of content, as well as follower engagement and perhaps even community management.
Advertising and marketing
This more traditional offering includes the development of advertising campaigns and marketing strategies, that align with and aim to achieve your business' goals and objectives. It can involve media planning and buying to place your brand where it needs to be. There will likely be an element of content creation and graphic design involved too.
Video production and photography
Although this is likely quite self-explanatory, video production and photography can be important elements for a brand. Working with a creative agency that offers these services will include the creation of professional-quality content, which can be used across marketing materials, on social channels, websites, and more. One of the most exciting things about the creative industry is that it is constantly evolving, especially with the influence of technology on our everyday lives. Most creative agencies are as fluid as the industry, constantly updating their offerings to deliver the best results in today's market.
At Imperial Leisure, we offer bespoke services based on our client's particular needs. Our team is composed of experts across a wide range of creative services, from branding to graphic design, social media to content creation. This allows us to create customised offerings that are as unique as each of our clients... and we believe this leads to the best possible results, every time.
Why not get in touch with us, to find out how we can help you meet your brand goals?
We are a creative agency that helps businesses reach their audience and generate revenue across all media. Discover how our creative services can help you.