Film

Laundryheap No Laundrette

By Yunus on 15 November 2021

Laundry-cleaning service, Laundryheap, teamed up with creative agency Imperial Leisure to promote its 24-hour cleaning service.

Imperial Leisure has created a film, No Laundrette, that reimagines an iconic advertising moment shot in a laundrette because the modern-day consumer doesn’t go to laundrettes, they use Laundryheap. The campaign was produced and directed in-house by Imperial Leisure.

Imperial Leisure’s creative director Yunus Akseki said, “Our team had a ton of fun coming up with this idea in close collaboration with Laundryheap. We also wanted to make a point about diversity in advertising – it’s not just how we clean our clothes that’s changed since the ’80s.”

Director: Yunus Akseki
Director of Photography: Mark Hammond
Producer: Colette McWilliams
Music: Jacek Zaitz & Artur Zaitz
Account Manager: Harriet Allbrook

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Drive Angry 3D Facebook Places Campaign

By Yunus on 10 January 2011

Our latest campaign to promote Drive Angry 3D is now live. We worked with MEC Interactive where we built a Facebook Places campaign consisting of a competition: The Good the Bad and the Beautiful, targeting 18- to 35-year-old males. Participants are asked to pledge their allegiance to an army led by the key characters in the film: The Good, The Bad and The Beautiful. They are then invited to solve a clue to identify the location of where they can sign up to the army.

We built on our previous experiences of building Facebook Places campaigns for the likes of Cherly Cole and N*E*R*D (Polydor) and EA Games to implement the game mechanics. The game is built using Facebook's newly introduced (and very limited in functionality) Facebook Places API.

Campaign is significant as the application activates target audience (fan boys) into brand advocates where they automatically publish updates regarding their chosen army and where they checked into the army. We introduced social features where users are rewarded with a 2 for 1 Go Karting vouchers for inviting their friends on Facebook to join an army.

The competition, which runs from today (7 January) until the film's UK launch on 17 February, encourages users in the major cities across the UK to check in to one of three allocated places.

Each check-in place is has been selected as good, bad or beautiful, to reflect characters from the film.

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Film Friends Forever - Best of 2009

By Yunus on 2 December 2009

Film Friends Forever is back on tonight @ Queen of Hoxton showcasing the best of 2009 - award winning shorts and animations. If you're around pop down and say hi!

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Saint Etienne perform Fox Base Alpha

By Yunus on 15 May 2009

We have just completed producing the visuals for Saint Etienne's 'Fox Base Alpha' tour.

The first gig was at Glasgow's ABC where The Scotsman Newspaper described the visuals as a "…magical tableau of nostalgia" which I think sums them up very nicely.

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Shifty Preview Screening

By Yunus on 20 April 2009

Thanks to all those who came down to the Film Friends Forever preview screening of Shifty on Friday 17th April. We really enjoyed the film. If you missed it make sure you catch it at the cinemas!!

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Fifty Dead Men Walking Screening

By Yunus on 27 March 2009

We've got our first Film Friends Forever event of the year is taking place tonight at the MPC. We're kicking off with the preview screening of the brilliant, and somewhat topical lately, Fifty Dead Men Walking. If you managed to get a seat, see you there.

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Film Friends Forever Returns, Tuesday 18th March 2008

By Yunus on 10 March 2008

Date Tuesday 18th March 2008
Doors open 18:30Venue Corbert Place, Truman Brewery, E1 6NH See on Google Maps
Admission Guest list only, £2 donation, For guest lists please fill our our guest list form.

Film Friends Forever is returning on the 18th March 2008 with a killer line up of Oscar, Bafta other award winners and nominees at a new venue, Corbert Place. We are also being joined by the lovely people at Audio Aubergine who will take care of the musical entertainment.

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Forget The Film Watch The Titles features This is Tomorrow Title Sequence

By Yunus on 3 March 2008

The website dedicated to title sequences is featuring the title sequence we produced for 'This is Tomorrow'

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Prada Short Film Viral: Trembled Blossoms

By Yunus on 11 February 2008

It's great to see brands like Prada investing in innovative short films to raise their online awareness. This stunning animated short piece first aired at the New York Fashion Week. It's beautiful aesthetics, and confident yet mysterious story makes it a great viral targeted at the trend setters. Visit Prada's website and click on Trembled Blossoms to watch the 4 min short.

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

Go!Zilla Party Visuals

By Yunus on 23 March 2007

We're doing the visuals for Go!Zilla Warehouse Pary in Shoreditch tomorrow night.

We're a creative agency in London and Singapore. We help our clients break through the noise. We'd love to hear from you so do drop us a line

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