Cheryl Cole Facebook Places Campaign

We designed and built a Facebook Places campaign to promote Cheryl Cole's new album. Fans who have spotted one of the special billboard posters for the new album, Messy Little Raindrops, are invited to check in on Facebook to win tickets to an X-Factor live show.

In the short time it was live, it had already received thousands of installs. The campaign is significant as it multiplied the impact of the billboard advertising through the use of newly launched location service Facebook Places. Fans who check in to the ads go on to publish updates of where they saw the ad and are entered into the competition.