EDF Energy Of The Nation

The Story

We worked on EDF Energy’s ‘Energy of the Nation’ campaign, created by Ignite, which celebrated the London 2012 Games by measuring the mood of the nation during the Games.

The Experience

Mobile Apps & Experiential

We created an interactive, 3D map visualising the energy of the nation. Users could interact with the map which analysed tweets about the Olympics and assigned them energies according to how positive/negative they are. We incorporated this map into bespoke mobile apps and screens at an experiential event.

Website

We created an interactive real-time infographic analysing conversations about the Olympics.

Facebook Application

We developed a Facebook application which scans your Facebook Timeline to give you an overview how positive your status updates are.