FootiEmoji App Launch

The Story

Backed by John Terry, Ryan Bertrand and Jose Fonte, FootiEmoji gives you access to emojis of all your favourite football stars on your mobile phone.

The Strategy

We created FootiEmoji's social media and advertising strategy. We generated a detailed understanding of their target audience, their tone of voice and content plan.

We targeted football fans through Facebook and Instagram ads and executed the social media strategy through content creation, customer service and community management.

The Results

The campaign helped propel FootiEmoji into the top 20 in the App Store.