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Influencer Campaign for XM by Trading Point


The Story

XM is an award-winning international trading firm. It offers an extensive selection of high-quality educational content and market research, which makes them the broker of choice for traders of all levels. 

Also, XM offers quality customer service and support, which makes it attractive to traders from around the globe. We worked with XM to run an influencer marketing campaign to show audiences how XM enables everyone to trade better regardless of their trading ability. We collaborated with KOLs in Singapore on Instagram and TikTok.

The Opportunity

The fintech market is a crowded space where many influencer and KOL collaborations do the same old thing. We set out to go beyond the same-old KOL partnership by producing memorable collaborations where we educate a cross-selection of our audience on the USPs offered by XM.

The Influencer and KOL Collaborations

We carefully identified and selected lifestyle and finance influencers and KOLs according to engagement rate, reach and content. We worked with influencers on TikTok and Instagram where the influencers produced a variety of content including Reels, TikTok videos, Instagram Stories and Instagram Carousel posts. We briefed the influencers to produce a variety of content which demonstrates how XM enables everyone to trade better regardless of their trading ability. 

The Results

We worked with 12 influencers who generated an average engagement rate of 6.13% with a total reach of 201,729.

@sugaresque Upgrading every day: XM is a well-established investment firm with an international license | more information available in the link in bio #XM#XMSingapore#Trading#TradingEducation#EducationMatters#LetsXM#Forex♬ Its Always Sunny in Philadelphia - Temptation Sensation - Main Theme - Geek Music