Jaffa Oranges Viral Campaign
We worked with Arbor and created a viral video to increase awareness of Jaffa oranges amongst 16-30 year olds worldwide. The film is based on the premise of fruit batteries which can power low current devices such as digital clocks and LEDs. We pushed this concept to its extreme to find out how many oranges we would need to power an iPhone.
Mainstream press and blogs worldwide covered the campaign generating a combined reach of 845 million. The video was watched on YouTube over 650,000 times.