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KODAK MOMENTS Video Lovie Awards Case Study

The Brief

Kodak Alaris asked us to develop a campaign that will raise awareness of KODAK MOMENTS App.

KODAK MOMENTS App lets people print photos from their phone. People can have their photos shipped to their home or can pick them up from their nearest store.

We worked with Kodak Alaris and developed a concept based on the idea that some photos, KODAK MOMENTS, are irreplaceable.

The Story

We hit the streets of London to undertake a revealing experiment. How would people react if we wiped their phones – and their photos – by mistake?

Insight & Results

Please watch the video to gain an understanding of key insights behind the campaign and the results the campaign generated. Please use the password supplied with the application to watch the video.