Analysis + Strategy
We carried out consumer research of PixPax’s target audience to develop the overall brand strategy. We analysed what resonates with the target audience as well as their brand and lifestyle preferences. We used this process to inform the development of the brand and tone of voice.
Defining the brand
We worked closely with the PixPax team to develop the brand name and validate it through consumer research. We created PixPax’s brand identity, packaging, brand guidelines, image library and tone of voice.
Advertising + Content creation
We continue to develop the brand with ongoing support for photography, emails, push messages, ads, web and all collaterals.
PixPax won Most Effective App at the Mobile Marketing Awards 2019. At the time it had garnered a 4.8 rating in the App Store, off the back of over 1,000 user reviews, and achieved 60,000 downloads in six months.