The PixPax Story

PixPax is a new, young and brave photography brand and mobile app that allows its users to print 18 photos for free – all users have to pay for is delivery. We worked closely with the PixPax team to develop the brand and marketing materials for the launch and ongoing activities.


Analysis + Strategy

We carried out consumer research of PixPax’s target audience to develop the overall brand strategy. We analysed what resonates with the target audience as well as their brand and lifestyle preferences. We used this process to inform the development of the brand and tone of voice.


Defining the brand

We worked closely with the PixPax team to develop the brand name and validate it through consumer research. We created PixPax’s brand identity, packaging, brand guidelines, image library and tone of voice.


Advertising + Content creation

We continue to develop the brand with ongoing support for photography, emails, push messages, ads, web and all collaterals.


The Results

PixPax won Most Effective App at the Mobile Marketing Awards 2019. At the time it had garnered a 4.8 rating in the App Store, off the back of over 1,000 user reviews, and achieved 60,000 downloads in six months.