Sony PSP Lemmings Viral Campaign

A viral campaign to promote Lemmings for Sony PSP.

The Story

Lemmings games feature mythically careless creatures who have a tendency to get themselves killed in a variety of ways. To promote the launch of the Lemmings game for Sony PSP, we imagined what if one lemming was a more safety-conscious Lemming. 


The campaign made it to Yahoo's Top 10 chart and generated millions of views across Europe.