Swatch Influencer Collaborations

We work with Swatch on influencer activations for the launches of its new collections.

The Story

Known for revolutionary concepts, creative models and the pleasure it takes in provocation, Swatch loves to keep on surprising its audience.

We work with Swatch on influencer activations for the launches of its new collections. Recently, we helped with the launch of Big Bold range, a collection designed with big ideas for bolder personalities, the new collection for Flik Flak, the world’s favourite children’s watch and the Knightliness collection boasting big studs and a gothic touch.

The Big Bold Launch

We helped kick off Swach’s Big Bold viral movement #iambold. We sourced 16 diverse and unique influencers to create hype and generate awareness. We encouraged the influencers to share their personal stories on what makes them feel bold and confident.

The Christmas Event

We partnered with Flik Flak to launch the new collection in the run-up to Christmas. We invited six parenting influencers and their children to the Christmas-themed event.

The Oxford Street Store Launch

We invited 18 influencers to the Swatch flagship store on Oxford Street for the launch of its limited-edition 313 watch. The launch included a flash mob, branded tuk-tuks, an after-party.

Swatch Oxford Street Opening