Swatch Scuba Libre Blogger Launch
The Swatch and Scuba Libre Story
Known for revolutionary concepts, creative models and the pleasure it takes in provocation, Swatch loves to keep on surprising its audience.
Swatch went mad about the sea and surfaced with a new collection; Scuba Libre, nine exuberant statement watches, drenched in colour and style. Each of the watches are named after sea creatures and summer moments.
Swatch produced a TV commercial, “Mad About the Sea” for the new collection. In the ad, the surreal scenes show a man feeding a giant fire fish, skateboarders riding the open road and a submarine flies through an underground station.
In an age where blogger launches are common and follow a standard format, we created an unforgettable blogger launch for UK bloggers.