Tekken 6 Viral Campaign

A viral campaign to promote Tekken 6.

The Story

We created a viral campaign to promote the release of Tekken 6. The virals painted vignettes of the everyday and personal battles that make or break people.The films were shot on high-speed Phantom cameras operating at 3,000 fps.

Seeding

We seeded the film to mainstream blogs and forums as well as influencers in the gaming industry.

Results

The films have been viewed more than 2m times worldwide.

The campaign was covered by popular blogs and mainstream media
The campaign was covered by popular blogs and mainstream media