Tekken 6 Viral Campaign

The Tekken Story

We created a viral campaign to promote the release of Tekken 6. The virals painted vignettes of the everyday and personal battles that make or break people.The films were shot on high-speed Phantom cameras operating at 3,000 fps.

The Results

We seeded the film to mainstream blogs and forums as well as influencers in the gaming industry.  We generated more than 2m views worldwide.  The campaign was covered by popular blogs and mainstream media.