Hotel Marketing Hub

Latest research, trends and insights on hotel marketing.

Six hotel marketing trends for 2022

Six trends for hotel marketers to watch as travellers get ready to dive back in.

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How to increase direct hotel bookings

One unexpected trend to have emerged from the pandemic is direct hotel bookings. We explore some of the reasons behind the uplift, as well as ways to encourage loyalty.

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Hotel marketing trend: the rise of wellness travel

Wellness escapes are the fastest-growing travel niche, outpacing the rest of the industry. We explore what the trend means for hospitality and how any hotel brand can leverage it.

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Should your hotel brand be on TikTok?

Hotel brands have so far been slow to experiment with TikTok. But is that about to change?

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How to cultivate a local hotel brand identity

Strengthening your hotel brand’s local cachet can result in impressive word-of-mouth marketing, more positive online reviews and higher revenue during off season.

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Five hotel marketing emails to increase brand positivity

Email marketing is an essential way for hotels to drive sales, but it shouldn’t be limited to the transactional. Here are five ways to keep your audience inspired with relevant, timely content.

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How to market your hotel to Gen Z

A new generation is stepping out and beginning to shape the future of travel. Getting to know them is the next challenge for hotel brands as their enormous influence grows.

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Hotel brands and influencers: how best to work together

The creator economy is booming. For hotel brands looking to reboot influencer marketing activity, what are some of the keys to a successful collaboration?

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Four hotel marketing trends to know in 2021

Staycations, flexibility and longer trips are key travel trends. But thinking about why people want to travel is just as important as how.

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What actually is hotel marketing?

Hospitality is all about connection – to people, a place, a culture – and the approach to marketing should be no different. 

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