Hotel Marketing Hub

Latest research, trends and insights on hotel marketing.

Why hotel loyalty programmes need to evolve

Guest loyalty programmes are one of the most important marketing tools in a hotel brand’s arsenal, increasing – when successful – guest lifetime value and revenue. But how many are actually meeting consumers where they are?

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The metaverse – the next frontier for hotels?

Is the virtual world the next hot destination? A look at what's been done by hotel brands, and what could be next.

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Wellness marketing ideas for any hotel brand

Wellness is the word in 2022. Here are some ways that hotel brands can rejuvenate their marketing approach and boost bookings.

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Six hotel marketing trends for 2022

Six trends for hotel marketers to watch as travellers get ready to dive back in.

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How to increase direct hotel bookings

One unexpected trend to have emerged from the pandemic is direct hotel bookings. We explore some of the reasons behind the uplift, as well as ways to encourage loyalty.

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Hotel marketing trend: the rise of wellness travel

Wellness escapes are the fastest-growing travel niche, outpacing the rest of the industry. We explore what the trend means for hospitality and how any hotel brand can leverage it.

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Should your hotel brand be on TikTok?

Hotel brands have so far been slow to experiment with TikTok. But is that about to change?

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How to cultivate a local hotel brand identity

Strengthening your hotel brand’s local cachet can result in impressive word-of-mouth marketing, more positive online reviews and higher revenue during off season.

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Five hotel marketing emails to increase brand positivity

Email marketing is an essential way for hotels to drive sales, but it shouldn’t be limited to the transactional. Here are five ways to keep your audience inspired with relevant, timely content.

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How to market your hotel to Gen Z

A new generation is stepping out and beginning to shape the future of travel. Getting to know them is the next challenge for hotel brands as their enormous influence grows.

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