Hotel brands have so far been slow to experiment with TikTok. But is that about to change?
Hotel Marketing Hub
Latest research, trends and insights on hotel marketing.
Strengthening your hotel brand’s local cachet can result in impressive word-of-mouth marketing, more positive online reviews and higher revenue during off season.
Email marketing is an essential way for hotels to drive sales, but it shouldn’t be limited to the transactional. Here are five ways to keep your audience inspired with relevant, timely content.
A new generation is stepping out and beginning to shape the future of travel. Getting to know them is the next challenge for hotel brands as their enormous influence grows.
The creator economy is booming. For hotel brands looking to reboot influencer marketing activity, what are some of the keys to a successful collaboration?
There are varying schools of thought on what the great travel rebound will look like in 2021, but one certainty is that the consumer mindset has changed. Front and centre is cleanliness and safety – and with that comes a tendency to spend longer planning and researching a prospective stay.
Social media’s impact on the global hotel landscape can’t be underestimated. It’s created a universal set of expectations that have shaped how hotels are designed and marketed the world over.