Video: the most powerful hotel marketing tool?
2022 has shaped up to be the year of the video. Here's what hotel marketers need to know.
Hotel Marketing Hub
Latest research, trends and insights on hotel marketing.
Five 2022 hotel trends that are here to stay
We identify five hotel trends that have defined 2022 and look set to influence the future of hospitality.
Why hotel loyalty programmes need to evolve
Guest loyalty programmes are one of the most important marketing tools in a hotel brand’s arsenal, increasing – when successful – guest lifetime value and revenue. But how many are actually meeting consumers where they are?
The metaverse: the next frontier for hotels?
Is the virtual world the next hot destination? A look at what's been done by hotel brands, and what could be next.
Wellness marketing ideas for any hotel brand
Wellness is the word in 2022. Here are some ways that hotel brands can rejuvenate their marketing approach and boost bookings.
Six hotel marketing trends for 2022
Six trends for hotel marketers to watch as travellers get ready to dive back in.
How to increase direct hotel bookings
One unexpected trend to have emerged from the pandemic is direct hotel bookings. We explore some of the reasons behind the uplift, as well as ways to encourage loyalty.
Hotel marketing trend: the rise of wellness travel
Wellness escapes are the fastest-growing travel niche, outpacing the rest of the industry. We explore what the trend means for hospitality and how any hotel brand can leverage it.
Should your hotel brand be on TikTok?
Hotel brands have so far been slow to experiment with TikTok. But is that about to change?
How to cultivate a local hotel brand identity
Strengthening your hotel brand’s local cachet can result in impressive word-of-mouth marketing, more positive online reviews and higher revenue during off season.