Hotel Marketing Hub

Latest research, trends and insights on hotel marketing.

Should your hotel brand be on TikTok?

Hotel brands have so far been slow to experiment with TikTok. But is that about to change?

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How to cultivate a local hotel brand identity

Strengthening your hotel brand’s local cachet can result in impressive word-of-mouth marketing, more positive online reviews and higher revenue during off season.

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Five hotel marketing emails to increase brand positivity

Email marketing is an essential way for hotels to drive sales, but it shouldn’t be limited to the transactional. Here are five ways to keep your audience inspired with relevant, timely content.

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How to market your hotel to Gen Z

A new generation is stepping out and beginning to shape the future of travel. Getting to know them is the next challenge for hotel brands as their enormous influence grows.

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Hotel brands and influencers: how best to work together

The creator economy is booming. For hotel brands looking to reboot influencer marketing activity, what are some of the keys to a successful collaboration?

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Four hotel marketing trends to know in 2021

Staycations, flexibility and longer trips are key travel trends. But thinking about why people want to travel is just as important as how.

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What actually is hotel marketing?

Hospitality is all about connection – to people, a place, a culture – and the approach to marketing should be no different. 

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Hotel marketing strategy 2021: the essentials

There are varying schools of thought on what the great travel rebound will look like in 2021, but one certainty is that the consumer mindset has changed. Front and centre is cleanliness and safety – and with that comes a tendency to spend longer planning and researching a prospective stay.

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A green marketing guide for hotels

Travelling more responsibly is no longer a fringe idea.

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Should you work with a travel influencer?

Social media’s impact on the global hotel landscape can’t be underestimated. It’s created a universal set of expectations that have shaped how hotels are designed and marketed the world over. 

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