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Hotel Marketing Hub

Latest research, trends and insights on hotel marketing.

Hotel Digital Marketing Strategies: Direct Booking and Website Conversion

In this article, we explore some conversion strategies to maximize direct bookings, ultimately helping hotels secure a stronger foothold in the digital marketplace.

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Creating Compelling Visuals: The Art of Hotel Digital Marketing

The key to captivating audiences in today’s age of information overload is compelling storytelling. By presenting well-crafted and meaningful stories, you can connect with your target audience in a meaningful way.

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A New Frontier in Digital Marketing for Hotels: Sustainability and Green Marketing

Exploring the sustainability trend in the hotel industry and ‘green marketing.’

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Incorporating Competitions into Hotel Digital Marketing Strategies

From gamification to prize allure, delve deep into the transformative impact of competitions on hotel digital marketing. Gain insights on enhancing user experience, fostering brand loyalty, and driving genuine online engagement.

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Why hotel digital marketing should not just be about the hotel

Travellers spend an extensive amount of time looking at travel content during the 45 days prior to booking, but what are these prospective guests looking for?

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Hospitality Social Media Strategies: The Rising Role of User-Generated Content

This article outlines UGC, how it’s evolved and the ways hospitality can leverage it.

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Hotel Marketing Ad Types and Inspiration to Help Increase Hotel Revenue

While there are many objectives for marketers and hotel owners, increasing revenue is always the top priority. Here, we break down the many ways to increase revenue using digital marketing for hotels.

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The Dos and Don'ts of TikTok Content Marketing for Hotels

A TikTok marketing dos and don’ts guide for hotel brands.

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The Power of Influencer Partnerships in the Hospitality Industry

A guide to ensuring that your influencer marketing is aligned with your brand values.

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How to Create Immersive Travel Content

Delve into how immersive storytelling elevates travel marketing. We cover techniques that inspire viewers, creating a seamless transition from screen to real-life experiences.

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