Our blog

Ramblings from the team.

Personalise, Personalise, Personalise

by Ella Hagi on Tuesday, May 24, 2016 - 11:00
Joe Bloggs doesn’t exist. We’re all individuals and we like being treated as such – like when we go to our local cafe where the barista remembers our name and knows how we take our coffee. Personalised marketing aims to take this experience online.

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Increase organic reach and engagement by collaborating with your audience

by Yunus Akseki on Monday, February 22, 2016 - 17:22
Organic engagement and reach on social media, especially on Facebook, is falling. But you can buck the trend if you share genuinely engaging stories. What makes engaging stories? Read more to find out.

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A Brief Cultural History of the Emoticon :-)

by Jenny Stark on Wednesday, May 13, 2015 - 10:22
Ever wondered when the first emoticon was invented? Here's a timeline for the curious.

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Five favourites from the week when everyone jumped on the Fifty Shades bandwagon

by Danielle Warren on Friday, February 13, 2015 - 11:51
It’s that time of week again when we pay homage to the sites, memes and digital bundles of joy that have made us smile or guffaw all over the office floor. Introducing, our five favourites from the week…

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Guardian gets the Tweets, WhatsApp launches on the web and Facebook knows you pretty well...

by Danielle Warren on Thursday, January 22, 2015 - 15:00
You made it through the most depressing day of the year (Monday 19th January, apparently) and now the Friday finish is here. As a Friday treat, why not grab yourself a beer, sit back, and have a read through a recap of the week in digital.

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Facebook has a facelift, Twitter users unite under #JeSuisCharlie and selfie sticks meet their match

by Danielle Warren on Friday, January 9, 2015 - 11:40
Congratulations! You’ve made it through the first official working week of 2015, and doesn’t it feel oh so good? But before you start eyeing up the nearest pub to sneak off to, we’ve rounded up the latest news from around the digital and social world for you to mull over. Welcome to 2015...

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10% of mobile orders are made in store, news in your Face and Gangnam Style breaks YouTube

by Danielle Warren on Friday, December 5, 2014 - 14:16

10% of Walmart's mobile online orders are made in store

Wallmart CEO Doug McMillon stated in an interview with CNBC that 10% of its mobile online orders are made in store. Shoppers are placing orders on their mobiles if an item is out of stock or if a product is not available on display.

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WhatsApp Goes Blue and There's a Christmas Ad Too

by Danielle Warren on Friday, November 7, 2014 - 15:34
There’s a new bird in town this Christmas, and his name is Monty. When it comes to creating the perfect Christmas ad, John Lewis are a jingle bell ahead of the competition. The retail giant caused a social media stir yesterday when they debuted their latest Christmas ad online, featuring a little boy called Sam, his penguin friends Monty and Mabel, and the soft, sultry tones of Tom Odell covering John Lennon’s Real Love.

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Everybody is Living in a Custard Cream

by Danielle Warren on Friday, October 31, 2014 - 17:20
Tesco’s Custard Cream spread, otherwise known as 2014’s answer to all of our prayers, may well change life as we know it FOREVER. But just imagine how wonderful the world would be with a cupboardful of these nifty items too...

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#EverydayMoments on Twitter – a Teaser

by Yunus Akseki on Tuesday, August 5, 2014 - 15:11
We're looking forward to launching #EverdayMoments, a new project for Twitter. #EverydayMoments is a visualisation of Tweets featuring everyday topics in the UK during an average week. Here's a teaser screen showing conversations featuring "football" v "rugby" on a Saturday afternoon. Football is a much more popular topic than rugby in England and Scotland, although more people tweet about rugby in Ireland.

Watch this space for more details.

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