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Ramblings from contributors and the team.

Laundryheap No Laundrette

Laundry-cleaning service, Laundryheap, teamed up with creative agency Imperial Leisure to promote its 24-hour cleaning service.

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Social commerce has outpaced physical retail in SEA, and Instagram Live’s new scheduling feature may mean more than you think

Social commerce overtakes physical retail in SEA, Instagram Live's new scheduling feature and Facebook shares Discovery Commerce Marketing guide

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How to increase direct hotel bookings

One unexpected trend to have emerged from the pandemic is direct hotel bookings. We explore some of the reasons behind the uplift, as well as ways to encourage loyalty.

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How are brands having fun with Squid Game? Plus, how to stand out in Asia this 11.11 and Vietnamese Tet New Year

How are brands having fun with Squid Game? Plus, how to stand out in Asia this 11.11 and Vietnamese Tet New Year

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Sceptical APAC consumers on purpose-washing, varying popularity of social media in APAC and domestic travel bubble brings wonder to Malaysians

The latest APAC insights into purpose-washing, what consumers expect in the Fashion and Beauty industry, and insights into the new creator economy in Asia.

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Hotel marketing trend: the rise of wellness travel

Wellness escapes are the fastest-growing travel niche, outpacing the rest of the industry. We explore what the trend means for hospitality and how any hotel brand can leverage it.

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TikTok World wraps, Pinterest predicts trends, big brands rebound, wellness travel to boom

TikTok's first ever global business showcasing event goes ahead, Instagram shares hashtag insights, Pinterest is pleased with its trends forecast and Kantar research looks at thriving brands. 

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Should your hotel brand be on TikTok?

Hotel brands have so far been slow to experiment with TikTok. But is that about to change?

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New Google ad explores power of questions, Instagram playing Favorites, luxury travel motivations shifting

Instagram is developing a new 'Favorites' feature, WhatsApp is to become a business directory and two major new campaigns look at issues around social unity and coded bias.

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How to cultivate a local hotel brand identity

Strengthening your hotel brand’s local cachet can result in impressive word-of-mouth marketing, more positive online reviews and higher revenue during off season.

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